In e-commerce, there are a large number of affiliate programs that allow you to earn money with other people’s products. With its own affiliate program, Amazon PartnerNet, Amazon offers an opportunity to generate income by referring products on the platform. Participation in the Amazon affiliate program offers several important advantages compared to other affiliate programs. These include the large product selection, a reliable platform, useful tools, attractive rewards, regular payouts and the opportunity to work with the program on a long-term basis. The basic requirement for using Amazon PartnerNet is successful participation in the Amazon affiliate program. The conditions of participation are extensive and regulate, among other things, the requirements for participating websites and content. The general terms and conditions also specify which types of websites or content are rejected. Detailed information on permitted and prohibited content on websites is set out in the participation requirements of the EU partner program. Among other things, the conditions of participation regulate the form in which Amazon brands may be used.
Amazon PartnerNet – Dashboard
Amazon PartnerNet was redesigned in 2017 to make it easier for participants to search for products, create links and monitor revenue. The dashboard is clearly laid out and consists of a menu, a product search, a sales overview and a monthly summary. Important additional content such as promotions, the knowledge center and detailed reports can be accessed via the menu with just a few clicks.
Amazon PartnerNet – Product search and short links
If you want to search for products quickly and easily in the PartnerNet dashboard in order to promote them with an affiliate link, you can use the search field already integrated in the dashboard. This offers two search options: the product search with short links and the product search by category. In the product search with short links, specific search terms such as “shoe” or alternatively the ASIN/ISBN of a specific product can be entered. In the product search by category, it is possible to select either all categories or specific sub-categories. Once selected, Amazon provides a product list with up to 400 items.
Amazon PartnerNet – Product links
On the “Product links” page, you can search for any product from the entire Amazon catalog. An individual partner link can be created for each listed product. Several search terms can be entered in the search bar to display suitable results. The search can also be restricted to all or specific product categories. The search results can be sorted according to various criteria, including “Price ascending”, “Price descending” and “Recommendations“. An affiliate link can be created and customized for each product. If you want to generate an affiliate link quickly, you can use the “arrow down” function. With this option, the full affiliate link appears, which contains the product ID, the user account and other relevant information. Alternatively, the long URL can be shortened with Amazon.to, making the link clearer and more user-friendly for potential customers. Partner links can also be customized. There are various options such as “Link as text and image”, “Text link”, “Image link” or “Add to widget”. A live preview shows how the customized design would look on a website.
Amazon PartnerNet – Banner
If you want to add Amazon banners to your website to generate additional revenue, you can use the “Promolinks” or “Vouchers” banners. There are a total of nine different banner sizes to choose from. Each banner has its own HTML code, which can simply be inserted at the desired location on the website. Amazon recommends placing the banners on the most frequently visited pages to achieve the best possible conversion rate.
Amazon PartnerNet – Quick Linker
The Quick Linker only works in conjunction with the Quick Link widget. As soon as the widget is integrated on a website, partner links can be inserted directly when creating texts. During the writing process, only the corresponding HTML commands (widget tags) need to be inserted into the text.
Amazon PartnerNet – Links to any Amazon store pages
In addition to affiliate links to specific products or product categories, affiliate links to store pages can also be created. Depending on the selection, these links can either redirect to the most popular store pages or to specific Amazon search results. HTML codes are also automatically generated for this, which can simply be copied and pasted into the desired places on the website.
Sales overview in Amazon PartnerNet
The Amazon PartnerNet homepage offers a sales overview for the last 30 days as well as a report for the current month. This overview is divided into advertising cost reimbursement, rewards and clicks. The monthly summary provides information on the number of products delivered, the total turnover, the number of products ordered, the total clicks and the conversion rate. For more detailed insights, a more detailed analysis can be called up under the “Reports” menu item. There, sales can be filtered according to specific time periods, including “today”, “yesterday”, “last 7 days”, “last 30 days”, “predefined time periods” or a “user-defined date”. In addition, a detailed summary of the advertising cost reimbursement is displayed, which includes the key figures clicks, orders, shipped products and conversion rate. A separate display also shows an overview of the rewards.
Other functions such as the “advertising cost reimbursement table“, the “payment history” and the option of downloading reports enable transparent tracking of developments within the partner program.
Tools in Amazon PartnerNet
Amazon Site Stripe
With the Stripe site, partner links can be created directly in the Amazon interface with your own tracking ID without having to visit PartnerNet. All you need to do is log in to Amazon.de with the same access data as for PartnerNet. The Stripe site is then permanently displayed at the top of the page and enables affiliate links to be created quickly.
Amazon Link-Checker
The link checker is used to check whether affiliate links are correctly provided with the affiliate ID and tracking ID. Amazon can only attribute sales to the respective user account if the affiliate links work properly. With this simple tool, all links can be verified in a short time.
It is important to note that the link checker only checks manually created partner links.
Amazon Product Advertising API
Once you have successfully registered with the Amazon Product Advertising API, you can use it to efficiently integrate Amazon products into your own website. The API enables access to product images, current prices, customer reviews, similar products, product searches and much more. This allows products to be dynamically and automatically integrated into websites without having to manually search for current data.
Amazon Link Builder Plug-in for WordPress
Amazon partners have the option of downloading the official and free Link Builder plug-in for WordPress. After successful installation, Amazon products can be searched for directly from the WordPress editor and linked on your own website. All product details such as price, images and availability are displayed in real time. In addition, the plug-in offers various product boxes that are equipped with images, prices and other product information. The templates can be customized as required to fit in perfectly with the design of your own website.