What are Fast Moving Consumer Goods (FMCG)? “Fast Moving Consumer Goods (FMCG), also known as “Fast Moving Goods”, are generally low-priced everyday products that are purchased without much thought due to their low price and frequent use. The term “fast moving” refers to physical products with a particularly high turnover rate. Such products are therefore also referred to as “fast

The Amazon ranking refers to the position of a product in the search results on Amazon. Every day, the marketplace grows by many retailers who want their products to be at the top of the search results page. As a rule, most users buy exactly those products that are presented on the first two pages of the search results (SERP).

It looks like science fiction, but it’s real: Amazon Prime Air is a delivery system from Amazon that delivers parcels by drone. The small drones can transport a delivery weighing up to 2.5 kg, which covers the majority of Amazon’s parcels. They fly at speeds of up to 80 km/h at an altitude of 122 meters and are automated with

Amazon has 17 warehouses at 16 locations in Germany and around 20,000 logistics employees. They ship up to several million orders a day (e.g. on Prime Day). Amazon plans to open eight more logistics centers in Germany by mid-2022. The e-commerce giant has introduced a starting wage of €12 per hour for all employees. There are also other extras such

The abbreviation AMG stands for “Amazon Media Group”, a special department within the Amazon Group that takes care of the placement and development of advertising campaigns for vendors and major brands. AMG manages all display advertising spaces on and off Amazon and plans and executes campaigns. Depending on the customer’s order, the Amazon Media Group takes over the entire management

A demand-side platform (DSP) is part of automated trading and bidding for digital advertising space in online marketing and is a central component of programmatic advertising. The DSP is a platform that enables the purchase of advertising space and advertising inventory. This process is automated using various algorithms. The DSP bundles inventory from various sources – including ad networks and

The term curated shopping describes online business models that set themselves apart from conventional online stores by offering an individual and personal advisory service. The aim is to offer advice that is just as relevant and targeted as in bricks-and-mortar retail. Curated shopping – origin and concept Curated shopping is still a relatively new trend that originated in the USA.

Search retargeting is a relatively new advertising concept in online marketing. As a dynamic form of retargeting, you use this retargeting to target a target group after a user from this target group has performed a certain action. This means that you display a so-called display ad, i.e. a form of banner ad, to the user after a certain action,