Native advertising refers to paid advertisements that are displayed on websites other than your own. This means that the content offered does not come from the website operators themselves. A special feature of native advertising is that the advertising is integrated into the existing design of the website on which...
What does “Shipping by Amazon” mean?
If retailers select the "Shipping by Amazon" option, Amazon takes over the logistics and storage of the items. This means that the goods are stored in an Amazon logistics center, packed with a customer order and shipped to the customer. To use this shipping option, the seller does not have...
Amazon PartnerNet – The affiliate program from Amazon
In e-commerce, there are a large number of affiliate programs that allow you to earn money with other people's products. With its own affiliate program, Amazon PartnerNet, Amazon offers an opportunity to generate income by referring products on the platform. Participation in the Amazon affiliate program offers several important advantages...
What does GTIN stand for?
GTIN is the abbreviation for Global Trade Item Number. It is an identification number for labeling products and services worldwide. This number enables products to be uniquely identified. The GTIN is used for global, unambiguous assignment. The GTIN is assigned by GS1 (Global Standards One). This organization manages and assigns...
What does conversion optimization mean?
Customer satisfaction is a decisive factor in Amazon's success. This includes first-class customer service, a broad product range and a targeted search function on the website. Amazon strives to provide customers with the most relevant results for their search queries. An important indicator of this relevance is the conversion rate...
What is eKomi?
The term eKomi refers to a provider of an independent rating system. The subline "The Feeback Company" reveals that it is a company that deals with opinions. The main focus here is on feedback from buyers of an online store. They want them to share their experiences with both the...
Final price quotation
What is the final price? The final price is the price that is charged for a product, including VAT and all other price components. This is the amount that private customers also pay. Offers are only valid if the final price (without hidden costs) is stated correctly. In addition to...
Amazon OneClick
With Amazon's OneClick option, customers can place orders in a simplified way without having to go through the shopping cart. If you are ordering on Amazon for the first time and have entered a delivery address and bank details or credit card details, the OneClick function is usually activated automatically....
What are detail page views on Amazon?
The term “Detail Page Views”, or DPV for short, expresses a user visit to Amazon on a product detail page. If a customer on Amazon searches for a certain product, he usually enters an appropriate keyword and arrives at a search results page listing various products that are particularly relevant...
Amazon Business
With Amazon Business, the e-commerce has created a platform on which commercial customers can offer and buy products. Regardless of company size and revenue, the B2B platform is free for merchants and buyers. Amazon Business was launched in the USA in 2015 and started with over 400,000 companies. Already in...