CPO as a key performance indicator The key performance indicator CPO ("cost per order") describes the costs incurred per sale or lead as part of marketing measures or lead generation. The CPO is calculated by dividing the total of all costs incurred as part of an advertising campaign by the...
What is the Amazon Advertising Console?
When it comes to managing and setting up PPC campaigns and Amazon advertising, the Amazon Advertising Console is the central platform - especially for vendors. Sellers can also create and manage their campaigns for Sponsored Products and Sponsored Brands within Seller Central - but only if their brand is registered...
ERP systems – An insight into the world of process optimization
The abbreviation ERP stands for Enterprise Resource Planning. In order to remain competitive and ensure your own business success, speed is of the essence in the modern economy. In order to meet market developments in a particularly innovative and dynamic way, it is very important to organize internal processes so...
Amazon Advantage – the springboard to success for content creators?
Artists who want to sell their work face many questions and challenges. Those who take on the distribution themselves have to invest a lot of time and energy, often take a high financial risk and quickly lose focus on the actual creative work. Those who rely on a studio or...
What is native advertising?
Native advertising refers to paid advertisements that are displayed on websites other than your own. This means that the content offered does not come from the website operators themselves. A special feature of native advertising is that the advertising is integrated into the existing design of the website on which...
What does “Shipping by Amazon” mean?
If retailers select the "Shipping by Amazon" option, Amazon takes over the logistics and storage of the items. This means that the goods are stored in an Amazon logistics center, packed with a customer order and shipped to the customer. To use this shipping option, the seller does not have...
Amazon PartnerNet – The affiliate program from Amazon
In e-commerce, there are a large number of affiliate programs that allow you to earn money with other people's products. With its own affiliate program, Amazon PartnerNet, Amazon offers an opportunity to generate income by referring products on the platform. Participation in the Amazon affiliate program offers several important advantages...
Parent-child relationship on Amazon
To simplify the presentation of search results on Amazon, products are organized according to the parent-child model. The basis of this concept is that the child products only differ in a few details, e.g. in color or size. These variants are grouped together under a higher-level parent product. This means...
What does GTIN stand for?
GTIN is the abbreviation for Global Trade Item Number. It is an identification number for labeling products and services worldwide. This number enables products to be uniquely identified. The GTIN is used for global, unambiguous assignment. The GTIN is assigned by GS1 (Global Standards One). This organization manages and assigns...
What does conversion optimization mean?
Customer satisfaction is a decisive factor in Amazon's success. This includes first-class customer service, a broad product range and a targeted search function on the website. Amazon strives to provide customers with the most relevant results for their search queries. An important indicator of this relevance is the conversion rate...