The Amazon ranking refers to the position of a product in the search results on Amazon. Every day, the marketplace grows by many retailers who want their products to be at the top of the search results page. As a rule, most users buy exactly those products that are presented...
What are sponsored products?
Sponsored Products (often abbreviated to "SP") are advertisements on Amazon that are always displayed when the keywords or products match the customer's search query or are highly relevant to it. This form of advertising is available to both vendors and sellers (provided they have registered their brand in the trademark...
Amazon logistics center – all locations in Germany
Amazon has 17 warehouses at 16 locations in Germany and around 20,000 logistics employees. They ship up to several million orders a day (e.g. on Prime Day). Amazon plans to open eight more logistics centers in Germany by mid-2022. The e-commerce giant has introduced a starting wage of €12 per...
What is the Amazon Media Group?
The abbreviation AMG stands for “Amazon Media Group”, a special department within the Amazon Group that takes care of the placement and development of advertising campaigns for vendors and major brands. AMG manages all display advertising spaces on and off Amazon and plans and executes campaigns. Depending on the customer's...
Online shopping with style advice – an e-commerce model
The term curated shopping describes online business models that set themselves apart from conventional online stores by offering an individual and personal advisory service. The aim is to offer advice that is just as relevant and targeted as in bricks-and-mortar retail. Curated shopping - origin and concept Curated shopping is...
What is Programmatic Guaranteed?
Programmatic Guaranteed is a term from online marketing, more precisely from the field of Real-Time Advertising (RTA) and therefore also Programmatic Advertising (PA). In addition to the term Programmatic Guaranteed, synonyms such as Automated Guaranteed or Programmatic Direct are often used. Programmatic Guaranteed describes a type of deal for the...
What is cost per view and what advantages does it have over other models?
Cost per view, or CPV for short, is a term used in the field of video advertising. CPV stands for a billing model that is primarily used in social media marketing and video marketing. Similar to CPO (cost per order) or CPC (cost per click), this purchasing model requires a...
Amazon brand usage guidelines
Many retailers use the Amazon.com brand name to gain credibility and trust for their products. However, the Amazon.com brand is legally protected. Under certain conditions, Amazon allows the use of its brand name to promote other products. For this to be possible, all the necessary data must be sent to...
What is Prime Day?
There are essentially two key milestones from the perspective of retailers and shoppers when it comes to the Amazon marketplace: Prime Day and Cyber Week together with Black Friday. The latter traditionally takes place at the end of the year just before Christmas, when people look forward to the annual...
What is influencer marketing?
Influencer marketing is the use of "influencers" to promote products to a specific target group. The aim of influencer marketing is to increase the sales and credibility of a brand (brand awareness). What is an influencer? Influencer marketing uses influencers as opinion leaders in social groups to increase the sale...