Native advertising refers to paid advertisements that are displayed on websites other than your own. This means that the content offered does not come from the website operators themselves. A special feature of native advertising is that the advertising is integrated into the existing design of the website on which...
AAP – Amazon Advertising Platform
The abbreviation AAP stands for “Amazon Advertising Platform“, a counterpart to the existing Google Display Network. In a programmatic and automatic way, advertisers can book ad spaces on AAP and advertise their services or products in various formats. In contrast to AMS (Amazon Marketing Services), with AAP external websites can...