Merchants have the choice of two shipping and storage models on Amazon. Fulfillment by Merchant (FBM) and Fulfillment by Amazon(FBA). With Fulfillment by Merchant, merchants take over the shipping, storage and customer service of their own goods. Depending on the product category, both options have advantages and disadvantages. FBA is...
Bulletpoints
Why are bullet points relevant on Amazon? On the one hand, the bullet points are key points that - in addition to the title and vivid images - should make it easier for you as a customer to make a purchase decision. However, compared to brick-and-mortar stores, you don't have...
Longtail Keyword
What is a long tail keyword? The term long tail keyword is defined as follows: In online marketing, the long tail refers to the less frequently used search terms that lead users from search engines to a website or online store. In total, however, these search queries can generate more...
What is an EAN code?
What is an EAN code? The abbreviation EAN code stands for"European Article Number Code" and replaced the Global Trade Item Number (GTIN) in 2009. The EAN is an internationally unique product identifier for commercial items. The number consists of 8 or 13 digits. The first 2 or 3 or 7,...
What is an Amazon Vendor?
Amazon not only offers the opportunity to purchase products on the Marketplace, but also to sell to Amazon as a B2B vendor. If, for example, you want to sell goods to Amazon as a brand manufacturer or distributor and not offer the products under your own name, the vendor program...