What does resale mean? Directly translated from English, “re-sale” means “reselling” - a model that has existed in online and offline retail for many years. Resellers buy merchandise and offer it for sale in their own store or on marketplaces in the B2B or B2C sector. There are essentially three...

The Order Defect Rate (ODR) on Amazon is an indicator of how satisfied customers were with the shopping experience. The ODR is an important factor for winning the Buy Box. Monitoring the ODR particularly affects sellers who use Fulfillment by Merchant (FBM). Amazon strives to provide a consistent and smooth...

Amazon Go is the first supermarket without a checkout system. This means that long waiting times at the checkouts are a thing of the past. Customers enter the store, select the products they want and pay via the free Amazon Go app on their smartphone. How exactly does Amazon Go...

Amazon Robotics was founded in 2003 with the idea that e-commerce needed better order processing for customers. The company is headquartered in Boston, the epicenter of robotics innovation. Amazon Robotics is a wholly owned subsidiary of Amazon.com. Amazon Robotics automates fulfillment center operations using various methods of robotics technology. Reports...

Every product on Amazon has its own product detail page and an assigned ASIN (Amazon Standard Identification Number). Retail readiness also plays a decisive role in whether and how well a product sells on the Marketplace. Amazon Advertising is directly linked to this, as only Amazon products that are also...

The abbreviation AAP stands for “Amazon Advertising Platform“, a counterpart to the existing Google Display Network. In a programmatic and automatic way, advertisers can book ad spaces on AAP and advertise their services or products in various formats. In contrast to AMS (Amazon Marketing Services), with AAP external websites can...

There are many myths surrounding the Amazon A9 algorithm. Some think they have found "the secret" that catapults the product straight to the first page. This strategy may have worked in the early days of Amazon, but the algorithm is now much more complex - many different factors play a...

Every type of advertising incurs costs, which are also referred to as "adspend". The term is made up of the English word "ad" or "advertising" and "spend". The term is often mistakenly equated with the advertising budget. The difference is that the advertising budget is the absolute amount of money...

Shoplupe is a company that specializes in the customer experience. They have been working on the unique shopping experience in online stores since 2003. A branding effect and customer loyalty are important components that increase the chances of profitable online retail. Shoplupe supports mail order companies, brands, publishers and companies...

Products labeled "Sold and shipped by Amazon" are sold by Amazon itself. Amazon is not the manufacturer of the products, but acquires them from third-party sellers. These third-party sellers are known as vendors. Amazon concludes framework agreements with companies and buys large quantities of stock from these companies. Amazon then...