The term eKomi refers to a provider of an independent rating system. The subline "The Feeback Company" reveals that it is a company that deals with opinions. The main focus here is on feedback from buyers of an online store. They want them to share their experiences with both the...

What is the final price? The final price is the price that is charged for a product, including VAT and all other price components. This is the amount that private customers also pay. Offers are only valid if the final price (without hidden costs) is stated correctly. In addition to...

With Amazon's OneClick option, customers can place orders in a simplified way without having to go through the shopping cart. If you are ordering on Amazon for the first time and have entered a delivery address and bank details or credit card details, the OneClick function is usually activated automatically....

The term “Detail Page Views”, or DPV for short, expresses a user visit to Amazon on a product detail page. If a customer on Amazon searches for a certain product, he usually enters an appropriate keyword and arrives at a search results page listing various products that are particularly relevant...

With Amazon Business, the e-commerce has created a platform on which commercial customers can offer and buy products. Regardless of company size and revenue, the B2B platform is free for merchants and buyers. Amazon Business was launched in the USA in 2015 and started with over 400,000 companies. Already in...

Online Behavior Advertising (OBA) describes a process in which companies attempt to display relevant content or advertising by collecting user data. This can be done using cookies on websites, for example. This marketing method is based on cookie technology. This type of advertising is also known as "behavioral targeting". Online...

Once the AMS account has been successfully created, Headline Search Ads (HSA), Product Display Ads (PDA) and Sponsored Products (SP) can be managed. Product Display Ads appear on the product detail page below the Buy Box and below the bullet points. PDAs can also be displayed on the left-hand side...

Shopware is one of the modular online store systems and is comparable to platforms such as Magento, Prestashop and TYPO3. The software was developed in Germany and is available both as an open source version and in a commercial edition. The functionality of Shopware can be expanded and customized by...

What is a midtail keyword? The term midtail keyword is defined as follows: A mid-tail keyword is a compromise between the two extremes: the highly competitive, highly sought-after short-tail keywords and the less competitive, longer, more conversion-oriented long-tail keywords. For the short-tail keyword "shoes" and the long-tail keyword "shoes women...

Whether you are a vendor or a seller, the Amazon Brand Store offers Amazon Marketing Services an effective platform that can be used to advertise specific product categories, top sellers, promotions and new products in a targeted manner. In addition, the Brand Store offers the opportunity to present your own...