Mobile retargeting is a marketing strategy that retargets users who have previously shown interest in a company's products or services with personalized ads on their mobile devices. This strategy is mainly implemented through display targeting. Based on the user's profile and previous actions, such as viewing a specific article, the...

Cost per view, or CPV for short, is a term used in the field of video advertising. CPV stands for a billing model that is primarily used in social media marketing and video marketing. Similar to CPO (cost per order) or CPC (cost per click), this purchasing model requires a...

Many retailers use the Amazon.com brand name to gain credibility and trust for their products. However, the Amazon.com brand is legally protected. Under certain conditions, Amazon allows the use of its brand name to promote other products. For this to be possible, all the necessary data must be sent to...

The term " vendor" is generally used when manufacturers, brands or suppliers sell their products directly to Amazon and Amazon then resells these products. In this context, the so-called vendor manager also appears - an internal contact person at Amazon who represents the company itself and pursues certain goals. The...

There are essentially two key milestones from the perspective of retailers and shoppers when it comes to the Amazon marketplace: Prime Day and Cyber Week together with Black Friday. The latter traditionally takes place at the end of the year just before Christmas, when people look forward to the annual...

Influencer marketing is the use of "influencers" to promote products to a specific target group. The aim of influencer marketing is to increase the sales and credibility of a brand (brand awareness). What is an influencer? Influencer marketing uses influencers as opinion leaders in social groups to increase the sale...

CPO as a key performance indicator The key performance indicator CPO ("cost per order") describes the costs incurred per sale or lead as part of marketing measures or lead generation. The CPO is calculated by dividing the total of all costs incurred as part of an advertising campaign by the...

When it comes to managing and setting up PPC campaigns and Amazon advertising, the Amazon Advertising Console is the central platform - especially for vendors. Sellers can also create and manage their campaigns for Sponsored Products and Sponsored Brands within Seller Central - but only if their brand is registered...

The abbreviation ERP stands for Enterprise Resource Planning. In order to remain competitive and ensure your own business success, speed is of the essence in the modern economy. In order to meet market developments in a particularly innovative and dynamic way, it is very important to organize internal processes so...

Artists who want to sell their work face many questions and challenges. Those who take on the distribution themselves have to invest a lot of time and energy, often take a high financial risk and quickly lose focus on the actual creative work. Those who rely on a studio or...