The term curated shopping describes online business models that set themselves apart from conventional online stores by offering an individual and personal advisory service. The aim is to offer advice that is just as relevant and targeted as in bricks-and-mortar retail. Curated shopping - origin and concept Curated shopping is...
What Amazon PPC marketing is and how it works
ACoS, ROAS, CPO... Which KPI is the right one to measure performance marketing in the context of Amazon Advertising in a meaningful and effective way?Is it only about hard sales figures that result directly from the PPC campaigns? What about the impressions? And what role do the BSR (bestseller rank),...
What is search retargeting and how does this form of advertising work?
Search retargeting is a relatively new advertising concept in online marketing. As a dynamic form of retargeting, you use this retargeting to target a target group after a user from this target group has performed a certain action. This means that you display a so-called display ad, i.e. a form...
What is Programmatic Guaranteed?
Programmatic Guaranteed is a term from online marketing, more precisely from the field of Real-Time Advertising (RTA) and therefore also Programmatic Advertising (PA). In addition to the term Programmatic Guaranteed, synonyms such as Automated Guaranteed or Programmatic Direct are often used. Programmatic Guaranteed describes a type of deal for the...
Mobile retargeting
Mobile retargeting is a marketing strategy that retargets users who have previously shown interest in a company's products or services with personalized ads on their mobile devices. This strategy is mainly implemented through display targeting. Based on the user's profile and previous actions, such as viewing a specific article, the...
What is cost per view and what advantages does it have over other models?
Cost per view, or CPV for short, is a term used in the field of video advertising. CPV stands for a billing model that is primarily used in social media marketing and video marketing. Similar to CPO (cost per order) or CPC (cost per click), this purchasing model requires a...
Amazon brand usage guidelines
Many retailers use the Amazon.com brand name to gain credibility and trust for their products. However, the Amazon.com brand is legally protected. Under certain conditions, Amazon allows the use of its brand name to promote other products. For this to be possible, all the necessary data must be sent to...
What is an Amazon Vendor Manager?
The term " vendor" is generally used when manufacturers, brands or suppliers sell their products directly to Amazon and Amazon then resells these products. In this context, the so-called vendor manager also appears - an internal contact person at Amazon who represents the company itself and pursues certain goals. The...
What is Prime Day?
There are essentially two key milestones from the perspective of retailers and shoppers when it comes to the Amazon marketplace: Prime Day and Cyber Week together with Black Friday. The latter traditionally takes place at the end of the year just before Christmas, when people look forward to the annual...
What is influencer marketing?
Influencer marketing is the use of "influencers" to promote products to a specific target group. The aim of influencer marketing is to increase the sales and credibility of a brand (brand awareness). What is an influencer? Influencer marketing uses influencers as opinion leaders in social groups to increase the sale...