Amazon Choice is a product recommendation for customers on Amazon. Amazon itself writes about the badge, which has been available since 2017:"Amazon's Choice recommends top-rated, readily available products at a reasonable price." However, the Amazon Choice award is awarded automatically - the recommendation is awarded algorithmically. How do I get...
What is Amazon Ranking?
The Amazon ranking refers to the position of a product in the search results on Amazon. Every day, the marketplace grows by many retailers who want their products to be at the top of the search results page. As a rule, most users buy exactly those products that are presented...
What are sponsored products?
Sponsored Products (often abbreviated to "SP") are advertisements on Amazon that are always displayed when the keywords or products match the customer's search query or are highly relevant to it. This form of advertising is available to both vendors and sellers (provided they have registered their brand in the trademark...
What is Amazon Prime Air?
It looks like science fiction, but it's real: Amazon Prime Air is a delivery system from Amazon that delivers parcels by drone. The small drones can transport a delivery weighing up to 2.5 kg, which covers the majority of Amazon's parcels. They fly at speeds of up to 80 km/h...
Amazon logistics center – all locations in Germany
Amazon has 17 warehouses at 16 locations in Germany and around 20,000 logistics employees. They ship up to several million orders a day (e.g. on Prime Day). Amazon plans to open eight more logistics centers in Germany by mid-2022. The e-commerce giant has introduced a starting wage of €12 per...
What is the Amazon Media Group?
The abbreviation AMG stands for “Amazon Media Group”, a special department within the Amazon Group that takes care of the placement and development of advertising campaigns for vendors and major brands. AMG manages all display advertising spaces on and off Amazon and plans and executes campaigns. Depending on the customer's...
What is a demand-side platform?
A demand-side platform (DSP) is part of automated trading and bidding for digital advertising space in online marketing and is a central component of programmatic advertising. The DSP is a platform that enables the purchase of advertising space and advertising inventory. This process is automated using various algorithms. The DSP...
Online shopping with style advice – an e-commerce model
The term curated shopping describes online business models that set themselves apart from conventional online stores by offering an individual and personal advisory service. The aim is to offer advice that is just as relevant and targeted as in bricks-and-mortar retail. Curated shopping - origin and concept Curated shopping is...
What is search retargeting and how does this form of advertising work?
Search retargeting is a relatively new advertising concept in online marketing. As a dynamic form of retargeting, you use this retargeting to target a target group after a user from this target group has performed a certain action. This means that you display a so-called display ad, i.e. a form...
What is Programmatic Guaranteed?
Programmatic Guaranteed is a term from online marketing, more precisely from the field of Real-Time Advertising (RTA) and therefore also Programmatic Advertising (PA). In addition to the term Programmatic Guaranteed, synonyms such as Automated Guaranteed or Programmatic Direct are often used. Programmatic Guaranteed describes a type of deal for the...