To create an Amazon flat file, also known as an inventory file, a suitable template is required as a file. The flat file template is usually in *.csv format and can be opened and edited with a spreadsheet programme such as Microsoft Excel. The data structure separated by commas or...
Targeted analysis: Who are really my competitors on Amazon?
For many brands and manufacturers, this question sounds banal at first - after all, they usually know their own competitors from brick-and-mortar retail or the industry very well. Often, you even know the responsible contact person at the competition personally - through shared history or industry events. With this "recognition...
What is Amazon Choice?
Amazon Choice is a product recommendation for customers on Amazon. Amazon itself writes about the badge, which has been available since 2017:"Amazon's Choice recommends top-rated, readily available products at a reasonable price." However, the Amazon Choice award is awarded automatically - the recommendation is awarded algorithmically. How do I get...
What is Amazon Ranking?
The Amazon ranking refers to the position of a product in the search results on Amazon. Every day, the marketplace grows by many retailers who want their products to be at the top of the search results page. As a rule, most users buy exactly those products that are presented...
What are sponsored products?
Sponsored Products (often abbreviated to "SP") are advertisements on Amazon that are always displayed when the keywords or products match the customer's search query or are highly relevant to it. This form of advertising is available to both vendors and sellers (provided they have registered their brand in the trademark...
What is Amazon Prime Air?
It looks like science fiction, but it's real: Amazon Prime Air is a delivery system from Amazon that delivers parcels by drone. The small drones can transport a delivery weighing up to 2.5 kg, which covers the majority of Amazon's parcels. They fly at speeds of up to 80 km/h...
Amazon logistics center – all locations in Germany
Amazon has 17 warehouses at 16 locations in Germany and around 20,000 logistics employees. They ship up to several million orders a day (e.g. on Prime Day). Amazon plans to open eight more logistics centers in Germany by mid-2022. The e-commerce giant has introduced a starting wage of €12 per...
What is the Amazon Media Group?
The abbreviation AMG stands for “Amazon Media Group”, a special department within the Amazon Group that takes care of the placement and development of advertising campaigns for vendors and major brands. AMG manages all display advertising spaces on and off Amazon and plans and executes campaigns. Depending on the customer's...
What is DOOH?
DOOH stands for Digital Out of Home and is the English term for digital outdoor advertising. In contrast to traditional Out of Home (OOH) advertising - such as posters on lampposts, advertising pillars or house walls - DOOH is purely digital and therefore opens up many new possibilities in outdoor...
What is a demand-side platform?
A demand-side platform (DSP) is part of automated trading and bidding for digital advertising space in online marketing and is a central component of programmatic advertising. The DSP is a platform that enables the purchase of advertising space and advertising inventory. This process is automated using various algorithms. The DSP...