NEWS & INFOS
Updates and interesting facts from Amazon & Co.
We regularly report on news relating to e-commerce, marketplaces and Amazon in particular. In our blog you will also find numerous articles with practical tips and advice that sellers, vendors and advertisers should consider.
FMCG Fast Moving Consumer Goods
What are Fast Moving Consumer Goods (FMCG)? “Fast Moving Consumer Goods (FMCG), also known as “Fast Moving Goods”, are generally low-priced everyday products that are purchased without much thought due to their low price and frequent use. The term “fast moving” refers to physical products with a particularly high turnover rate. Such products are therefore also referred to as “fast
Creation of an Amazon flat file (stock file)
To create an Amazon flat file, also known as an inventory file, a suitable template is required as a file. The flat file template is usually in *.csv format and can be opened and edited with a spreadsheet programme such as Microsoft Excel. The data structure separated by commas or semicolons ensures that several columns are contained in the file
Targeted analysis: Who are really my competitors on Amazon?
For many brands and manufacturers, this question sounds banal at first – after all, they usually know their own competitors from brick-and-mortar retail or the industry very well. Often, you even know the responsible contact person at the competition personally – through shared history or industry events. With this “recognition pattern” in mind, people then search for known competitors on
What is Amazon Choice?
Amazon Choice is a product recommendation for customers on Amazon. Amazon itself writes about the badge, which has been available since 2017:“Amazon’s Choice recommends top-rated, readily available products at a reasonable price.” However, the Amazon Choice award is awarded automatically – the recommendation is awarded algorithmically. How do I get the Amazon Choice Badge? Although it is not entirely clear
What is Amazon Ranking?
The Amazon ranking refers to the position of a product in the search results on Amazon. Every day, the marketplace grows by many retailers who want their products to be at the top of the search results page. As a rule, most users buy exactly those products that are presented on the first two pages of the search results (SERP).
What are sponsored products?
Sponsored Products (often abbreviated to “SP“) are advertisements on Amazon that are always displayed when the keywords or products match the customer’s search query or are highly relevant to it. This form of advertising is available to both vendors and sellers (provided they have registered their brand in the trademark register). It is what is known as PPC advertising(abbreviation for
What is Amazon Prime Air?
It looks like science fiction, but it’s real: Amazon Prime Air is a delivery system from Amazon that delivers parcels by drone. The small drones can transport a delivery weighing up to 2.5 kg, which covers the majority of Amazon’s parcels. They fly at speeds of up to 80 km/h at an altitude of 122 meters and are automated with
Amazon logistics center – all locations in Germany
Amazon has 17 warehouses at 16 locations in Germany and around 20,000 logistics employees. They ship up to several million orders a day (e.g. on Prime Day). Amazon plans to open eight more logistics centers in Germany by mid-2022. The e-commerce giant has introduced a starting wage of €12 per hour for all employees. There are also other extras such
What is the Amazon Media Group?
The abbreviation AMG stands for “Amazon Media Group”, a special department within the Amazon Group that takes care of the placement and development of advertising campaigns for vendors and major brands. AMG manages all display advertising spaces on and off Amazon and plans and executes campaigns. Depending on the customer’s order, the Amazon Media Group takes over the entire management