What is the final price?
The final price is the price that is charged for a product, including VAT and all other price components. This is the amount that private customers also pay.
Offers are only valid if the final price (without hidden costs) is stated correctly. In addition to the final price, the basic price per unit of quantity must always be stated, such as price per kilogram, price per piece, price per liter, price per meter or similar.
Does the final price also apply to online trading?
The final price applies to both online and stationary retail. The Price Indication Ordinance(PAngV) regulates exactly how prices must be indicated to customers.
Online sales in particular are mainly aimed at private end customers, which is why it is particularly important to state the correct final price. Failure to provide accurate price information can result in retailers receiving a warning.
The final price is therefore exactly the price that customers pay the online retailer for a product or service. This means that buyers must be able to see at a glance what costs they will incur when they make a purchase. In addition to the gross sales price, other costs incurred for the final price must also be indicated.
Are there any costs that do not need to be included in the final price?
There is one exception in online trading. Shipping costs incurred in online retail are shown separately from the final price. Nevertheless, it is important for retailers in both online and brick-and-mortar retail to make the final price for goods and services clear to private customers at first glance.