The term eKomi refers to a provider of an independent rating system. The subline “The Feeback Company” reveals that it is a company that deals with opinions. The main focus here is on feedback from buyers of an online store. They want them to share their experiences with both the online retailer and the product or service they ordered. The rating should thus provide added value for other customers, but of course also give retailers more confidence. This is an important point, especially for small online retailers.
With eKomi, online retailers are given the opportunity to obtain customer opinions and product reviews. On the one hand, this is intended to increase customer trust. It also gives store operators the opportunity to receive feedback from their customers that they might not otherwise have received – e.g. why a product did not meet personal expectations, how to optimize products or explain them better, etc.
How does the eKomi rating system work?
After customers have purchased an item or service in the online store, eKomi then sends a review request to the buyers. In the best case scenario, customers will then submit a review. The feedback is then checked by customer opinion management to ensure that only genuine reviews are published. After a successful review, the customer reviews are approved and published in the online store.
What goals are to be achieved with eKomi?
The rating system is intended to increase customer confidence. Many customers like to buy products or services that other buyers have already had experience with. Online stores should also receive further benefits from using eKomi, such as
- The conversion rate is to be increased with the help of customer feedback.
- A cooperation with Google is intended to increase traffic to the online store.
- In addition, eKomi offers an interface to social networks. This allows relevant feedback to be made accessible to a larger target group.
- The purpose of checking customer feedback is to prevent a customer from receiving fake reviews.