NEW FROM FEBRUARY 2024:
AMAZON PRIME VIDEO ADS
With Amazon Prime Video Ads you can reach your target group exactly where they are most active, namely online! In contrast to linear TV, Amazon Prime Video offers the perfect setup for an individual and effective customer approach – targeted and perfectly tailored to the needs of the digital generation. Next level marketing for brands that want to integrate seamlessly into the everyday lives of online shoppers.
Book now and become part of the largest video advertiser network in Germany, the United Kingdom, the USA and Canada.
Amazon Prime Video Ads
AMAZON - MOST IMPORTANT STREAMING PLATFORM IN GERMANY
From 2024, Amazon will be the largest streaming channel for video advertising in DE, UK, USA & CAN
UNREACHED TARGETING OPPORTUNITIES
Germany’s largest streaming service offers unprecedented targeting possibilities for video messages
BETTER ALTERNATIVE TO TV ADVERTISING
An alternative with far more insights – even for products and services that are not sold directly on Amazon
FIND YOUR PERFECT TARGET GROUP
RETAIL
SIGNALS
Purchase signals
In-market signals
Searches
Detail page view
ASIN retargeting
STREAMING
SIGNALS
Genre
Movie / TV series
Actors/Directors
Twitch gamer
Twitch sports viewers
Non-gaming viewers
BEHAVIORAL AUDIENCES
Frequent streamers
Entertainment enthusiasts
Healthy lifestyle
Eco-friendly
Lifestyle
THIRD-PARTY & ADVERTISER AUDIENCES
Amazon Publisher Direct Audiences
Advertisers first party
Hashed Audiences
Exclusion based re-marketing
AMAZON PRIME VS. TV
AMAZON PRIME VIDEO ADS
- Exclusive movies and series
- Growing popularity
- Reach the most relevant audience through targeting
- Retargeting possible
- Evaluation of KPIs (AMC)
- Gaining and storing customer data
- Short, pleasant commercial breaks
TV
- Limited predefined offers
- Declining popularity
- High scatter loss (no specific audience targeting)
- No retargeting possible
- Intransparent black box
- No insight and loss of customer data
- Long, unpleasant commercial breaks