Your individual amazon strategy
Nowadays, almost no company can afford not to have a strategy specifically tailored to Amazon. Yet a strategy is of enormous importance and plays a role even if the company does not actively sell on Amazon. After all, that doesn’t stop third-party sellers from selling and thus from misrepresenting the brand.
A suitable strategy is very complex and must take into account a wide variety of decision-making factors. It becomes even more extensive when it comes to the topic of internationalization and the use of several marketplaces. Here, the sales model, logistics and marketing in particular play significant roles.
ameo offers the perfect combination for a successful overall package with flexibility, a head start in knowledge and heart and soul.
Strategy development
To find the right strategy for your business, you need two basic perspectives. On the one hand, there is your perspective from the point of view of a brand manufacturer and, on the other, that of experts who are specialized in Amazon. Together, we will develop your Amazon strategy so that you can take advantage of the marketplace’s charisma in the long term.
The sales model you choose plays a major role in your future power to act on Amazon. As a vendor, you have a low administrative burden, but you have individual and sometimes complicated contracts with Amazon. As a seller, you have great deal of freedom and influence on price stability, but you have an enormous administrative burden. We support both vendors and sellers and even some companies in the hybrid model “VenSel”, so we know both worlds very well.
Logistics is an important component in the choice of strategy. Depending on the vendor model you choose, there are different things to consider. Among other things, the vendor model allows Amazon to pick up your products. In the Seller Model, Amazon offers its own warehousing and shipping through Seller Fulfilled Prime (SFP) or also warehousing at Amazon with Fulfillment by Amazon (FBA). Here, too, internationalization must be taken into account. The ameo experts analyze your company and transfer the logistical knowledge to your employees.
ameo’s Client Growth team uses their expertise and hands-on mentality to provide comprehensive advice and knows how to put performance in the right perspective. Our project managers are able to successfully harness the dynamic environment on Amazon for brands and successfully accompany sellers and vendors in developing their opportunities on the marketplaces in Europe and the USA. They fight with and for their customers and do not stop until a solution has been found. Performance Advertising (PPC or former AMS) is all Greek for many companies, whereby a lot of potential is left behind. And Amazon Display Advertising (DSP) is only accessible to a limited extent. We have separate experts in each area who deal exclusively with Amazon and have a solution ready for every challenge.
Amazon Consulting
No matter if it is about the introduction of new processes, the optimization of existing structures or the evaluation of your own ideas with an objective perspective. At ameo, we provide you with an expert who will guide you through the implementation process and equip you with the necessary skills to continue independently. Let us take your Amazon business to the next level together – with sound knowledge and sustainable success!
Project Management
Project management at ameo has one very crucial focus: unrestricted transparency. Our core objective is long-term cooperation, which can only be achieved through open and constructive communication. As the interface for all ameo expert teams, our project managers strive for sustainable success for their customers.
Every project needs a well-founded conception as a basis to enable a successful project course. Each customer is accompanied by a fixed contact person (Client Growth Manager) from ameo. In cooperation with the expert teams, individual and target-oriented SEO and SEA strategies are developed for the products to be optimized. The basis for successful cooperation is not only courteous communication at eye level, but also the right understanding of the specific brand requirements and the development of the respective marketplace potentials.
ameo uses the project management tool monday to bring all stakeholders together on a single platform in order to break down communication barriers and drive projects forward in a structured and plannable manner. monday forms the central place of our communication and thus allows not only the project managers of both parties, but also all other stakeholders to gain transparent insight at any time.
ameo’s Client Growth team uses their expertise and hands-on mentality to provide comprehensive advice and knows how to put performance in the right perspective. Our project managers are able to successfully harness the dynamic environment on Amazon for brands and successfully accompany sellers and vendors in developing their opportunities on the marketplaces in Europe and the USA. They fight with and for their customers and do not stop until a solution has been found.
Strategy workshop
A workshop serves as a foundation for your future approach on Amazon. Various topics, such as content, advertising, logistics or account management, as well as strategic approaches can be covered. ameo offers to conduct individual analyses prior to the workshop, which include the above areas as well as market, sortimient and portincial analyses. The data collected by ameo and the recommended measures and contents will be evaluated together, and at the same time a roadmap for further action will be presented.
Why do i need an
Amazon Agency?
As a specialized Amazon agency, we place your brand and your products successfully on Amazon in the long term, despite increasing competition. With our service portfolio focused exclusively on this marketplace, expert knowledge and a lot of passion, we are happy to accompany you on your way to more success on this special channel.
Amazon consulting works.