The sales model you choose plays a major role in your future power to act on Amazon. As a vendor, you have a low administrative burden, but have individual and sometimes complicated contracts with Amazon. As a seller, you have a great deal of freedom and influence on price stability, but you have an enormous administrative burden. We support both vendors and sellers and even some companies in the hybrid model "VenSel", so we know both worlds very well.
Logistics is an important component in the choice of strategy. Depending on the chosen vendor model, there are different things to consider. Among other things, the vendor model offers the possibility that Amazon picks up your products. In the Seller Model, Amazon offers its own storage and shipping through Seller Fulfilled Prime (SFP) or also storage at Amazon with Fulfillment by Amazon (FBA). Here, too, internationalization must be taken into account. The ameo experts analyze your company and transfer the logistical knowledge to your employees.
Amazon Marketing has become more and more complex with the last years. Content marketing like SEO and brand content like A+, A+ Premium and Brand Stores have been part of the base for some time. Price promotions and discounts have become standard, but should be used wisely and efficiently. Performance Advertising (PPC or formerly AMS) are bohemian villages for many companies, leaving a lot of potential lying around. And Amazon Display Advertising (DSP) is only accessible to a limited extent. Who have separate experts in each area who deal exclusively with Amazon and have a solution ready for every challenge.