Your individual Amazon strategy

Nowadays, almost no company can afford not to have a strategy specifically tailored to Amazon. Yet a strategy is of enormous importance and plays a role even if the company does not actively sell on Amazon. After all, that doesn’t stop third-party sellers from selling and thus from misrepresenting the brand. A suitable strategy is very complex and must take into account a wide variety of decision-making factors. It becomes even more extensive when it comes to the topic of internationalization and the use of several marketplaces. Here, the sales model, logistics and marketing in particular play significant roles.

Strategy development

To find the right strategy for your business, you need two basic perspectives. On the one hand, there is your perspective from the point of view of a brand manufacturer and, on the other hand, that of experts who are specialized in Amazon. Together, we will develop your Amazon strategy so that you can take advantage of the marketplace’s charisma in the long term.

Sales model
Logistics
Marketing

The sales model you choose plays a major role in your future power to act on Amazon. As a vendor, you have a low administrative burden, but have individual and sometimes complicated contracts with Amazon. As a seller, you have a great deal of freedom and influence on price stability, but you have an enormous administrative burden. We support both vendors and sellers and even some companies in the hybrid model "VenSel", so we know both worlds very well.

Logistics is an important component in the choice of strategy. Depending on the chosen vendor model, there are different things to consider. Among other things, the vendor model offers the possibility that Amazon picks up your products. In the Seller Model, Amazon offers its own storage and shipping through Seller Fulfilled Prime (SFP) or also storage at Amazon with Fulfillment by Amazon (FBA). Here, too, internationalization must be taken into account. The ameo experts analyze your company and transfer the logistical knowledge to your employees.

Amazon Marketing has become more and more complex with the last years. Content marketing like SEO and brand content like A+, A+ Premium and Brand Stores have been part of the base for some time. Price promotions and discounts have become standard, but should be used wisely and efficiently. Performance Advertising (PPC or formerly AMS) are bohemian villages for many companies, leaving a lot of potential lying around. And Amazon Display Advertising (DSP) is only accessible to a limited extent. Who have separate experts in each area who deal exclusively with Amazon and have a solution ready for every challenge.

Sales Model
Logistics
Marketing

The sales model you choose plays a major role in your future power to act on Amazon. As a vendor, you have a low administrative burden, but have individual and sometimes complicated contracts with Amazon. As a seller, you have a great deal of freedom and influence on price stability, but you have an enormous administrative burden. We support both vendors and sellers and even some companies in the hybrid model "VenSel", so we know both worlds very well.

Logistics is an important component in the choice of strategy. Depending on the chosen vendor model, there are different things to consider. Among other things, the vendor model offers the possibility that Amazon picks up your products. In the Seller Model, Amazon offers its own storage and shipping through Seller Fulfilled Prime (SFP) or also storage at Amazon with Fulfillment by Amazon (FBA). Here, too, internationalization must be taken into account. The ameo experts analyze your company and transfer the logistical knowledge to your employees.

Amazon Marketing has become more and more complex with the last years. Content marketing like SEO and brand content like A+, A+ Premium and Brand Stores have been part of the base for some time. Price promotions and discounts have become standard, but should be used wisely and efficiently. Performance Advertising (PPC or formerly AMS) are bohemian villages for many companies, leaving a lot of potential lying around. And Amazon Display Advertising (DSP) is only accessible to a limited extent. Who have separate experts in each area who deal exclusively with Amazon and have a solution ready for every challenge.

Amazon Consulting

No matter if it is about the introduction of new processes, the optimization of existing structures or the evaluation of your own ideas with an objective perspective. At ameo, we provide you with an expert who accompanies you during implementation and equips you with the necessary skills to continue independently. Let us take your Amazon business to the next level together – with sound knowledge and sustainable success!

Projekt Management

Project management at ameo has one very crucial focus: unrestricted transparency. Our core objective is long-term collaboration, which can only be achieved through open and constructive communication. As the interface for all ameo expert teams, our project managers strive for sustainable success for their customers.

Communication
Projektboard
Hands-On Mentality

Every project requires a well-founded conception as a basis to enable a successful project course. Each customer is accompanied by a fixed contact person (Client Growth Manager) from ameo. In cooperation with the expert teams, individual and target-oriented SEO and SEA strategies are developed for the products to be optimized.

ameo uses the project management tool monday to bring all stakeholders together on a single platform in order to break down communication barriers and drive projects forward in a structured and plannable manner. monday forms the central point of our communication and thus allows not only the project managers of both parties but also all other stakeholders to gain transparent insight at any time.

ameo's Client Growth team uses their expertise and hands-on mentality to provide comprehensive advice and knows how to put performance in the right perspective. Our project managers are able to successfully harness the dynamic environment on Amazon for brands and successfully accompany sellers and vendors in developing their opportunities on the marketplaces in Europe and the USA. They fight with and for their customers and do not stop until a solution has been found.

Communication
Projektboard
Hands-On Mentality

Every project requires a well-founded conception as a basis to enable a successful project course. Each customer is accompanied by a fixed contact person (Client Growth Manager) from ameo. In cooperation with the expert teams, individual and target-oriented SEO and SEA strategies are developed for the products to be optimized.

ameo uses the project management tool monday to bring all stakeholders together on a single platform in order to break down communication barriers and drive projects forward in a structured and plannable way. monday forms the central point of our communication and thus allows not only the project managers of both parties but also all other stakeholders to gain transparent insight at any time.

ameo's Client Growth Team uses their expertise and hands-on mentality for comprehensive consulting and knows how to put performance in the right perspective. Our project managers are able to successfully harness the dynamic environment on Amazon for brands and successfully accompany sellers as well as vendors in developing their opportunities on the marketplaces in Europe and the USA. They fight with and for their customers and do not stop until a solution has been found.

Strategy Workshop

A workshop serves as a foundation for your future approach on Amazon. Various topics, such as content, advertising, logistics or account management, as well as strategic approaches can be covered. ameo offers to carry out individual analyses prior to the workshop, which consist of the above areas, as well as market, sortimient and portinzial analyses. The data collected by ameo and the recommended measures and contents will be evaluated together, and at the same time a roadmap for further action will be presented.

Why do i need an

AMAZON AGENCY?

As a specialized Amazon agency, we place your brand and your products successfully on Amazon in the long term, despite increasing competition. With our service portfolio focused exclusively on this marketplace, expert knowledge and a lot of passion, we are happy to accompany you on your way to more success on this special channel. Amazon consulting works.