{"id":5493,"date":"2019-08-27T11:17:00","date_gmt":"2019-08-27T09:17:00","guid":{"rendered":"https:\/\/ameo-agentur.de\/uncategorized\/mobile-retargeting\/"},"modified":"2025-04-01T11:23:37","modified_gmt":"2025-04-01T09:23:37","slug":"mobile-retargeting","status":"publish","type":"post","link":"https:\/\/ameo-agentur.de\/en\/knowledge\/mobile-retargeting\/","title":{"rendered":"Mobile retargeting"},"content":{"rendered":"\n<p>Mobile retargeting is a marketing strategy that retargets users who have previously shown interest in a company&#8217;s products or services with personalized ads on their mobile devices. This strategy is mainly implemented through display targeting. Based on the user&#8217;s profile and previous actions, such as viewing a specific article, the advertised ad adapts to the user&#8217;s interests. Ideally, they return to the page they originally visited and perform the desired action hoped for by the website operator (e.g. a purchase).   <\/p>\n\n<p class=\"has-medium-font-size\"><strong>Strategies for mobile retargeting<\/strong><\/p>\n\n<p>This webinar video provides a clear explanation of the strategies on which mobile retargeting is based. It also explains what deep linking means and which KPIs are crucial for retargeting and re-engagement on mobile devices. Deezer and Runtastic are used as examples to illustrate the impact of such mechanisms:  <\/p>\n\n<p class=\"has-medium-font-size\"><strong>Differences between retargeting and mobile retargeting<\/strong><\/p>\n\n<p>While classic retargeting is primarily geared towards <strong>desktop users<\/strong>, <strong>mobile retargeting has some special features<\/strong>: <strong>Faster customer journey<\/strong>: The time between the first interaction and a conversion is often shorter on mobile devices. <strong>App tracking vs. browser tracking<\/strong>: Mobile retargeting uses <strong>in-app tracking<\/strong> and <strong>deep linking<\/strong>, as traditional cookies only work to a limited extent on mobile devices. <strong>Cross-platform tracking necessary<\/strong>: Users often switch between smartphone, tablet and desktop &#8211; a <strong>cross-device strategy<\/strong> is therefore essential.<\/p>\n\n<p class=\"has-medium-font-size\"><strong><strong>Optimization of mobile retargeting campaigns<\/strong><\/strong><\/p>\n\n<p>As mobile devices have smaller displays, ads must be optimized accordingly: <strong>Format optimization<\/strong>: Adapt banners and video ads to different display sizes <strong>Platform independence<\/strong>: Functioning ads for iOS, Android &amp; different devices (smartphones, tablets) <strong>Use deep linking<\/strong>: Redirect users directly to the relevant app page or the right product <strong>A\/B testing<\/strong>: Test ad variants to achieve the best CTR &amp; conversion rate<\/p>\n\n<p class=\"has-medium-font-size\"><strong><strong>Tracking challenges &amp; solutions in mobile retargeting<\/strong><\/strong><\/p>\n\n<p>Tracking in mobile retargeting differs considerably from classic cookie tracking: <strong>Restricted cookie use<\/strong>: Safari &amp; many mobile apps block third-party cookies.  <\/p>\n\n<p class=\"has-medium-font-size\"><strong>Alternative tracking methods<\/strong>:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Device ID tracking<\/strong>: use of unique device IDs (e.g. IDFA, GAID) for recognition<\/li>\n\n\n\n<li><strong>Fingerprinting<\/strong>: recording device properties for identification purposes<\/li>\n\n\n\n<li><strong>Server-to-server tracking<\/strong>: direct data collection without cookies<\/li>\n<\/ul>\n\n<p class=\"has-medium-font-size\"><strong>Short-term and long-term development opportunities in the field of mobile retargeting<\/strong><\/p>\n\n<p>Google, Apple and Facebook are already working on <strong>data protection-compliant tracking solutions<\/strong>. As mobile e-commerce sales continue to rise, the following developments can be expected:   <\/p>\n\n<p>Increase in first-party data solutions (direct user tracking via customer accounts).  <\/p>\n\n<p>Greater importance of AI &amp; machine learning for personalized ads.  <\/p>\n\n<p>More cross-device retargeting for a holistic user approach.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobile retargeting is a marketing strategy that retargets users who have previously shown interest in a company&#8217;s products or services with personalized ads on their mobile devices. This strategy is mainly implemented through display targeting. Based on the user&#8217;s profile and previous actions, such as viewing a specific article, the advertised ad adapts to the [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jf_save_progress":"","footnotes":""},"categories":[111],"tags":[],"class_list":["post-5493","post","type-post","status-publish","format-standard","hentry","category-knowledge"],"_links":{"self":[{"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/posts\/5493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/comments?post=5493"}],"version-history":[{"count":1,"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/posts\/5493\/revisions"}],"predecessor-version":[{"id":5494,"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/posts\/5493\/revisions\/5494"}],"wp:attachment":[{"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/media?parent=5493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/categories?post=5493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/tags?post=5493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}