{"id":4734,"date":"2025-03-12T15:45:03","date_gmt":"2025-03-12T14:45:03","guid":{"rendered":"https:\/\/ameo-agentur.de\/?p=4734"},"modified":"2025-04-23T09:48:08","modified_gmt":"2025-04-23T07:48:08","slug":"amazon-choice","status":"publish","type":"post","link":"https:\/\/ameo-agentur.de\/en\/knowledge\/amazon-choice\/","title":{"rendered":"What is Amazon Choice?"},"content":{"rendered":"\n

Amazon Choice<\/strong> is a product recommendation for customers on Amazon.<\/strong> Amazon itself writes about the badge<\/strong>, which has been available since 2017:“Amazon’s Choice recommends top-rated, readily available products at a reasonable price.” <\/p>\n\n

However, the Amazon Choice award<\/strong> is awarded automatically<\/strong> – the recommendation is awarded algorithmically<\/strong>.<\/p>\n\n

How do I get the Amazon Choice Badge?<\/h2>\n\n

Although it is not entirely clear which factors count when awarding the Amazon Choice badge<\/strong>, the following points are considered relevant:<\/p>\n\n

The most important points are the click and conversion rates of the individual keywords<\/strong>. The more often a product is clicked on and purchased<\/strong> for a particular keyword, the higher the probability<\/strong> that this product will receive the Amazon Choice badge<\/strong>. <\/p>\n\n

Prime delivery and availability<\/strong> are also particularly important. Without fast delivery, the product will not be recommended by Amazon and will therefore not receive an Amazon Choice badge<\/strong>. The geographical location of the products<\/strong> can also play an important role in the awarding of the Amazon Choice bad<\/strong> ge – the badge can therefore differ from region to region<\/strong>. <\/p>\n\n

However,<\/strong> the badge differs not only from region to region, but also from person to person<\/strong>. Personal preferences such as color and design<\/strong> are also taken into account when awarding the Amazon Choice bad<\/strong> ge. The buyer data<\/strong> already collected has a significant influence on Amazon’s recommendation. <\/p>\n\n

A low return rate compared to competitors in the category<\/strong>, a high star rating with at least four stars<\/strong>, as well as the availability of the product<\/strong> and the success of the product within the category<\/strong> are also important. Bestseller status<\/strong> is also considered relevant. <\/p>\n\n

Price<\/strong> also plays an important role in awarding the badge, but the Amazon Choice badge does not guarantee<\/strong> that it is the cheapest product<\/strong>.<\/p>\n\n

Additional information about the Amazon Choice Badge<\/h2>\n\n

It is also certain that Amazon Echo<\/strong> will first recommend items that have been awarded the Amazon Choice Bad<\/strong> ge when a request is made. Every product that has received the Amazon Choice<\/strong> Badge to date could also be ordered via Amazon Echo<\/strong>. However, this direct link has not yet been confirmed<\/strong> by Amazon<\/strong>. <\/p>\n\n

The Amazon Choice Badge<\/strong> is particularly practical for everyday and uncomplicated products<\/strong> such as a toilet brush<\/strong> that needs to be inexpensive<\/strong>, delivered quickly<\/strong> and where appearance is not a major factor<\/strong>.<\/p>\n\n

However, the Amazon Choice Badge<\/strong> is not yet available in all categories<\/strong>. These categories include Amazon Fresh<\/strong>, Prime Pantry<\/strong>, clothing<\/strong>, shoes<\/strong> and jewelry<\/strong>. <\/p>\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Amazon Choice is a product recommendation for customers on Amazon. Amazon itself writes about the badge, which has been available since 2017:“Amazon’s Choice recommends top-rated, readily available products at a reasonable price.” However, the Amazon Choice award is awarded automatically – the recommendation is awarded algorithmically. How do I get the Amazon Choice Badge? Although […]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jf_save_progress":"","footnotes":""},"categories":[111],"tags":[],"class_list":["post-4734","post","type-post","status-publish","format-standard","hentry","category-knowledge"],"_links":{"self":[{"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/posts\/4734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/comments?post=4734"}],"version-history":[{"count":1,"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/posts\/4734\/revisions"}],"predecessor-version":[{"id":4735,"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/posts\/4734\/revisions\/4735"}],"wp:attachment":[{"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/media?parent=4734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/categories?post=4734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/tags?post=4734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}