{"id":4728,"date":"2018-11-07T14:44:00","date_gmt":"2018-11-07T13:44:00","guid":{"rendered":"https:\/\/ameo-agentur.de\/?p=4728"},"modified":"2025-04-20T11:51:08","modified_gmt":"2025-04-20T09:51:08","slug":"product-display-ads","status":"publish","type":"post","link":"https:\/\/ameo-agentur.de\/en\/knowledge\/product-display-ads\/","title":{"rendered":"Product Display Ads"},"content":{"rendered":"\n<p>Once the <strong>AMS account<\/strong> has been successfully created, <strong>Headline Search Ads (HSA)<\/strong>, <strong>Product Display Ads (PDA)<\/strong> and <strong>Sponsored Products (SP)<\/strong> can be managed. <strong>Product Display Ads<\/strong> appear on the <strong>product detail page below the Buy Box<\/strong> and below the <strong>bullet points<\/strong>. <strong>PDAs<\/strong> can also be displayed on the <strong>left-hand side of the search results<\/strong>, <strong>at the top or bottom of the search results<\/strong> and on the <strong>customer review page<\/strong>. <\/p>\n\n<p>As with the other advertising options on Amazon, <strong>PDAs<\/strong> are also based <strong>on the CPC model (cost per click)<\/strong> &#8211; costs are only incurred <strong>when a potential buyer clicks on the ad<\/strong>. The <strong>maximum bid per click<\/strong> can be set individually by the merchant. <strong>Amazon only makes recommendations<\/strong> in order to remain competitive. <\/p>\n\n<h3 class=\"wp-block-heading\">Advantages of Product Display Ads<\/h3>\n\n<p><strong>PDAs are the only form of Amazon PPC campaign<\/strong> in which <strong>individual ASINs can be specifically advertised<\/strong>. When creating the ads, they can be <strong>targeted either to specific products or interests<\/strong>. This offers <strong>vendors or participants in the Vendor Express program<\/strong> an <strong>advantage over sellers<\/strong>, as <strong>no Product Display Ads can be placed<\/strong> via <strong>access to Seller Central<\/strong> (as of November 2017).  <\/p>\n\n<p><strong>Amazon advertising campaigns can be individually targeted<\/strong> through the <strong>targeted selection of products \/ ASINs<\/strong>. <strong>Headline Search Ads and Sponsored Products<\/strong> are <strong>keyword-based<\/strong> and <strong>cannot be targeted to individual products<\/strong>.<\/p>\n\n<h3 class=\"wp-block-heading\">Requirements for Product Display Ads<\/h3>\n\n<p>For <strong>Product Display Ads<\/strong>, <strong>an individual headline of up to 50 characters<\/strong> can be assigned. This will be <strong>checked by Amazon after the campaign has been submitted<\/strong>. The use of <strong>absolute statements<\/strong> is <strong>prohibited<\/strong> and will result in the ad being rejected. <strong>Legal or grammatical errors<\/strong> will also <strong>lead to rejection<\/strong>.   <\/p>\n\n<p><strong>Your own brand logo<\/strong> can be uploaded and <strong>placed on the ad<\/strong>.<\/p>\n\n<p>The <strong>minimum budget per campaign is \u20ac100 total budget and \u20ac1 daily budget<\/strong>. However, <strong>only actual click costs are charged<\/strong>, the budget is <strong>not exceeded<\/strong>. <\/p>\n\n<p>If an item <strong>is no longer in stock<\/strong>, the campaign is <strong>automatically paused<\/strong>.<\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Once the AMS account has been successfully created, Headline Search Ads (HSA), Product Display Ads (PDA) and Sponsored Products (SP) can be managed. Product Display Ads appear on the product detail page below the Buy Box and below the bullet points. PDAs can also be displayed on the left-hand side of the search results, at [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jf_save_progress":"","footnotes":""},"categories":[111],"tags":[],"class_list":["post-4728","post","type-post","status-publish","format-standard","hentry","category-knowledge"],"_links":{"self":[{"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/posts\/4728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/comments?post=4728"}],"version-history":[{"count":1,"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/posts\/4728\/revisions"}],"predecessor-version":[{"id":4729,"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/posts\/4728\/revisions\/4729"}],"wp:attachment":[{"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/media?parent=4728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/categories?post=4728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/tags?post=4728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}