{"id":4525,"date":"2019-08-05T16:22:00","date_gmt":"2019-08-05T14:22:00","guid":{"rendered":"https:\/\/ameo-agentur.de\/?p=4525"},"modified":"2025-04-08T13:30:50","modified_gmt":"2025-04-08T11:30:50","slug":"what-is-an-amazon-vendor-manager","status":"publish","type":"post","link":"https:\/\/ameo-agentur.de\/en\/knowledge\/what-is-an-amazon-vendor-manager\/","title":{"rendered":"What is an Amazon Vendor Manager?"},"content":{"rendered":"\n

The term ” vendor<\/strong>” is generally used when manufacturers, brands or suppliers sell their products directly to Amazon and Amazon then resells these products. In this context, the so-called vendor manager<\/strong> also appears – an internal contact person at Amazon who represents the company itself and pursues certain goals. The manager has various tasks and is expected to deliver concrete results. For a vendor manager, the turnover<\/strong> and profitability<\/strong> that Amazon can achieve with branded products are particularly important. In addition, a Vendor Manager manages marketing activities (e.g. flash offers) and provides support with technical or process-related problems. Another aspect of an Amazon Vendor Manager’s tasks is negotiating with the supplier – i.e. primarily prices, purchasing volumes and the product range offered on the Marketplace. <\/p>\n\n\n\n

Why do some vendors not have a vendor manager?<\/h2>\n\n\n\n

Regardless of the size or recognition of a brand, Amazon – and therefore also the Vendor Manager – pursues two main objectives: Increasing the profitability<\/strong> of the products purchased by the brand (e.g. through better purchasing conditions) and sales growth in the respective product category<\/strong> for which the Vendor Manager is responsible.<\/p>\n\n\n\n

Nevertheless, it is a common problem that many vendors do not have a permanent vendor manager<\/strong> available. The reason: Amazon simply has too few of these managers. On average, an Amazon Vendor Manager looks after 100 brands and suppliers<\/strong>, sometimes even several hundred. Since the focus is on sales and profitability, a vendor manager concentrates primarily on those customers who are likely to contribute the most to achieving the target. <\/p>\n\n\n\n

Vendors with low sales figures and low attractiveness for Amazon often receive no direct contact<\/strong> – or this is only available sporadically. If you consider that a vendor manager would theoretically only have about 5 minutes per day<\/strong> per customer with 100 vendors to support, it becomes clear that the support is primarily geared towards the high-selling and profitable partners. Vendors that are too “small” for Amazon often do not receive any personal support<\/strong> from a vendor manager. <\/p>\n\n\n\n

How do I get a Vendor Manager at Amazon?<\/h2>\n\n\n\n

If you are already a vendor, this question can be answered quite easily with the help of four points:<\/p>\n\n\n\n

    \n
  • Generate more sales in a specific category<\/li>\n\n\n\n
  • Offer better purchasing conditions (e.g. more favorable purchase prices)<\/li>\n\n\n\n
  • Offer a broader and more attractive product range<\/li>\n\n\n\n
  • If possible, reliably serve all purchase orders (POs)<\/li>\n<\/ul>\n\n\n\n

    In short, the more attractive and reliable a vendor is for Amazon, the more likely they are to be supported.<\/strong> However, the problem is that many of these employees rotate regularly, which means that the relationship between Amazon and the brand suffers. Many issues then have to be discussed again with a new vendor manager. Nevertheless, the higher the sales, the better the profitability and the better known the brand, the more likely it is to receive good personal support<\/strong>. Large brands with high sales are usually looked after by experienced vendor managers who change less frequently. <\/p>\n\n\n\n

    What can a vendor manager do for me?<\/h2>\n\n\n
    \n
    \"vendor-manager-amazon\"<\/figure>\n<\/div>\n\n\n

    Amazon is increasingly relying on machine learning<\/strong>, which also has a direct impact on the role and authority of vendor managers – especially when it comes to purchase orders. These are no longer<\/strong> triggered exclusively manually<\/strong> by vendor managers, but are increasingly automated using algorithms<\/strong>. <\/p>\n\n\n\n

    This raises the question: What can a vendor manager actually still do today?<\/strong>
    A vendor manager can still initiate manual orders<\/strong>. Above all, however, he or she is the first point of contact for vendors<\/strong>, for example for marketing campaigns or technical problems<\/strong>. These issues are then forwarded to the relevant specialist departments. Strategic product decisions<\/strong>, such as the placement of new items, can also be discussed and negotiated with the vendor manager. <\/p>\n\n\n\n

    In any case, a direct connection to Amazon is very helpful<\/strong>, as the Vendor Manager can provide support with all questions relating to VendorCentral<\/strong>, the ordering process and, in some cases, Amazon Advertising<\/strong>.<\/p>\n\n\n\n

    Can I trust my vendor manager?<\/h2>\n\n\n\n

    As an Amazon agency<\/strong>, we at ameo<\/strong> often hear this question from our customers – and it cannot be answered in a generalized way. Basically, the statements made by Amazon employees – including vendor managers – should always be critically scrutinized<\/strong>. After all, they are acting in line with Amazon’s corporate goals. <\/p>\n\n\n\n

    Amazon’s top priority is customer satisfaction<\/strong>. The “customer first” principle is consistently practiced in the company – and vendor managers also follow this principle. In addition to sales and profitability, they always ask themselves: “What’s in it for the customer?”<\/strong> <\/p>\n\n\n\n

    Vendor managers do not act in the interests of the vendors – but in the interests of Amazon customers. This is also one of the reasons why Amazon is so successful. A vendor manager is a mixture of buyer, marketing consultant and project manager. They coordinate, structure and pursue Amazon’s goals. Even if they are good at supporting vendors, they always pursue their own objectives<\/strong> set by Amazon. <\/p>\n","protected":false},"excerpt":{"rendered":"

    The term ” vendor” is generally used when manufacturers, brands or suppliers sell their products directly to Amazon and Amazon then resells these products. In this context, the so-called vendor manager also appears – an internal contact person at Amazon who represents the company itself and pursues certain goals. The manager has various tasks and […]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jf_save_progress":"","footnotes":""},"categories":[111],"tags":[],"class_list":["post-4525","post","type-post","status-publish","format-standard","hentry","category-knowledge"],"_links":{"self":[{"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/posts\/4525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/comments?post=4525"}],"version-history":[{"count":2,"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/posts\/4525\/revisions"}],"predecessor-version":[{"id":4528,"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/posts\/4525\/revisions\/4528"}],"wp:attachment":[{"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/media?parent=4525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/categories?post=4525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/tags?post=4525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}