{"id":5498,"date":"2025-04-01T12:17:54","date_gmt":"2025-04-01T10:17:54","guid":{"rendered":"https:\/\/ameo-agentur.de\/?page_id=5498"},"modified":"2025-04-01T12:42:19","modified_gmt":"2025-04-01T10:42:19","slug":"amazon-seo-product-optimization","status":"publish","type":"page","link":"https:\/\/ameo-agentur.de\/en\/services\/creation\/amazon-seo-product-optimization\/","title":{"rendered":"Amazon SEO \u2013 Product optimization"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5498\" class=\"elementor elementor-5498 elementor-3149\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-893553e e-flex e-con-boxed e-con e-parent\" data-id=\"893553e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f25f02a e-con-full e-flex e-con e-child\" data-id=\"f25f02a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bb91ec elementor-widget elementor-widget-heading\" data-id=\"1bb91ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><br><br><br>AMAZON SEO \u2013 Product optimization explained holistically<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9584ec9 e-flex e-con-boxed e-con e-parent\" data-id=\"9584ec9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3fc913 elementor-widget elementor-widget-heading\" data-id=\"e3fc913\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><br>How professional amazon optimization works<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98bd44c e-flex e-con-boxed e-con e-parent\" data-id=\"98bd44c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3c9b744 e-flex e-con-boxed e-con e-child\" data-id=\"3c9b744\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27559d0 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"27559d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-square-full\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M512 512H0V0h512v512z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92e4571 elementor-widget elementor-widget-text-editor\" data-id=\"92e4571\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\n<div>\n<div> <\/div>\n<\/div>\n<\/div>\n<div>\n<p>When you hear the word \u201csearch engine\u201d, most people automatically think of Google. And when you hear the word \u201cAmazon\u201d? Hardly anyone associates the e-commerce giant with one of the world&#8217;s most successful search engines. Nevertheless, wherever digital searches are made, they can also be optimized, because <strong>the basis of every search engine is always an algorithm<\/strong>. This uses various criteria to evaluate whether and to what extent content matches a search query. If you know the criteria behind this evaluation mechanism, you can adapt content accordingly and thus influence the search results &#8211; it&#8217;s as simple as that.     <\/p>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-464d63f e-flex e-con-boxed e-con e-parent\" data-id=\"464d63f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-051a788 elementor-widget elementor-widget-text-editor\" data-id=\"051a788\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On this page you will learn the most important Amazon SEO basics to get you started in the world of <strong>marketplace optimization<\/strong>. To go directly to the topics you want to know and learn about, you can use the following buttons to go directly to the respective areas. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b4d9ba e-grid e-con-boxed e-con e-parent\" data-id=\"2b4d9ba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e40b8e6 e-con-full e-flex e-con e-child\" data-id=\"e40b8e6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d89f4b4 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d89f4b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xl\" href=\"#ameoseoranking\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Amazon SEO Ranking<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77ea1e6 e-con-full e-flex e-con e-child\" data-id=\"77ea1e6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34163a8 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"34163a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xl\" href=\"#produkttiteloptimierung\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Product title Optimization<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bbf9186 e-con-full e-flex e-con e-child\" data-id=\"bbf9186\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf63817 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"bf63817\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xl\" href=\"#rankingfaktoren\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ranking factors<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f393442 e-con-full e-flex e-con e-child\" data-id=\"f393442\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a640f1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0a640f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xl\" href=\"#relevanzvsperformance\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Relevance vs performance<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41f6f17 e-con-full e-flex e-con e-child\" data-id=\"41f6f17\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-207b52d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"207b52d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xl\" href=\"#conversionoptimierung\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Conversion optimization<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8154113 e-con-full e-flex e-con e-child\" data-id=\"8154113\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e89db5b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e89db5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xl\" href=\"#produktkatalogverstehen\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Understanding the product catalog<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a53458d e-con-full e-flex e-con e-child\" data-id=\"a53458d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-387e0a5 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"387e0a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xl\" href=\"#amazonvsgoogle\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Amazon vs Google<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e7fa20d e-con-full e-flex e-con e-child\" data-id=\"e7fa20d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6cf6bd2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6cf6bd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xl\" href=\"#amazonrezensionen\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Amazon reviews<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f0a0af7 e-con-full e-flex e-con e-child\" data-id=\"f0a0af7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9834147 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9834147\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xl\" href=\"#optimierungstarten\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Start optimization<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f4d82e e-con-full e-flex e-con e-child\" data-id=\"8f4d82e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50464a7 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"50464a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xl\" href=\"#fragen\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Questions about Amazon SEO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c2597f e-con-full e-flex e-con e-child\" data-id=\"7c2597f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fdd65f e-con-full e-flex e-con e-child\" data-id=\"5fdd65f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3031759 e-flex e-con-boxed e-con e-parent\" data-id=\"3031759\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f2f912 elementor-widget elementor-widget-heading\" data-id=\"3f2f912\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"ameoseoranking\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AMAZON SEO RANKING.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d838691 e-flex e-con-boxed e-con e-parent\" data-id=\"d838691\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-415f390 e-con-full e-flex e-con e-child\" data-id=\"415f390\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5542e81 elementor-widget elementor-widget-text-editor\" data-id=\"5542e81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You should keep this in mind before you start with Amazon optimization.<br \/>The first and fundamental starting point for any Amazon optimization is content &#8211; just like with traditional Google SEO. However, unlike with conventional SEO measures for websites, you need to concentrate much more on the most important keywords for Amazon, as the following rule of thumb is generally used for evaluation: Keyword relevance = How well the entered search phrase matches a specific product. <\/p>\n<p>While you have virtually unlimited possibilities for creating content on a website, on Amazon you have to be brief in the area visible to buyers. The following criteria must be observed: <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-97a8b61 e-con-full e-flex e-con e-child\" data-id=\"97a8b61\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbad2cd elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"bbad2cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-rocket-launch\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f3c7402 e-grid e-con-boxed e-con e-parent\" data-id=\"f3c7402\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6f07344 e-con-full e-flex e-con e-child\" data-id=\"6f07344\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f37b63 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7f37b63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-text\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf7d19b elementor-widget elementor-widget-heading\" data-id=\"cf7d19b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Product title<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a8bd55 elementor-widget elementor-widget-text-editor\" data-id=\"1a8bd55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\">\n<div class=\"fusion-text fusion-text-7\">\n\napprox. 120-150 characters<br>(maximum 200 characters)\n\n<\/div>\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_3 1_3 fusion-one-third\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c125f32 e-con-full e-flex e-con e-child\" data-id=\"c125f32\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00feca8 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"00feca8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-list-ul\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M48 48a48 48 0 1 0 48 48 48 48 0 0 0-48-48zm0 160a48 48 0 1 0 48 48 48 48 0 0 0-48-48zm0 160a48 48 0 1 0 48 48 48 48 0 0 0-48-48zm448 16H176a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h320a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-320H176a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h320a16 16 0 0 0 16-16V80a16 16 0 0 0-16-16zm0 160H176a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h320a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5acda5c elementor-widget elementor-widget-heading\" data-id=\"5acda5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bullet Points<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdb9ec0 elementor-widget elementor-widget-text-editor\" data-id=\"bdb9ec0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>5 list items \/ bullet points with approx. 200 characters each<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce4edfd e-con-full e-flex e-con e-child\" data-id=\"ce4edfd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abc921e elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"abc921e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-align-justify\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff24e33 elementor-widget elementor-widget-heading\" data-id=\"ff24e33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Product description<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d9b5ed elementor-widget elementor-widget-text-editor\" data-id=\"3d9b5ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\">\n<div class=\"fusion-text fusion-text-9\">\n\nmaximum 2,000 characters possible<br>(for \u201cnormal\u201d sellers)\n\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e80b93e e-flex e-con-boxed e-con e-parent\" data-id=\"e80b93e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d9bc6e5 e-con-full e-flex e-con e-child\" data-id=\"d9bc6e5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1dbbf4 elementor-widget elementor-widget-text-editor\" data-id=\"c1dbbf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>These are precisely the essential elements that a potential buyer sees. Although you can use significantly more characters in both the title and the bullet points, this is viewed negatively by both Amazon and customers. Nobody wants to read through entire novels before placing an order in order to fully understand the article.   <strong>The rule here is: less is more.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9045129 e-flex e-con-boxed e-con e-parent\" data-id=\"9045129\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51e8dc3 elementor-widget elementor-widget-heading\" data-id=\"51e8dc3\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"produkttiteloptimierung\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AMAZON OPTIMIZATION.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35e8053 elementor-widget elementor-widget-heading\" data-id=\"35e8053\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE PRODUCT TITLE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ee2b33 e-flex e-con-boxed e-con e-parent\" data-id=\"6ee2b33\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6aac7e5 elementor-widget elementor-widget-text-editor\" data-id=\"6aac7e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Short, concise, formulated to promote sales, but still peppered with the most important keywords &#8211; this is how the <strong>title of an Amazon product<\/strong> should be structured. The decisive purchase arguments and search terms should be placed in the first 70 characters, as these are displayed as a short summary in the search results list (also known as SERP, Search Engine Result Page). <\/p>\n<p>Everything after the 70 characters is abbreviated to \u201c&#8230;\u201d and is initially not noticed by users. Only if you can get potential buyers excited about your product in less than 70 characters can you even take the decisive step: users click on the Amazon search result and are taken to the product detail page. But what should be included in the product title? The following aspects can help with Amazon optimization or serve as a small guide.   <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3cc89fe e-flex e-con-boxed e-con e-parent\" data-id=\"3cc89fe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff447da elementor-widget elementor-widget-heading\" data-id=\"ff447da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimize Amazon product titles \u2013\nthe brand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea5a6e5 e-flex e-con-boxed e-con e-parent\" data-id=\"ea5a6e5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3519f7d e-con-full e-flex e-con e-child\" data-id=\"3519f7d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48c6f64 elementor-widget elementor-widget-text-editor\" data-id=\"48c6f64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Should the brand of the product be mentioned in the product title? In principle, yes, because Amazon itself recommends this to its sellers. However, you have to add a small \u201cbut\u201d, because it doesn&#8217;t always make sense in all cases. Basically, the product title of your Amazon product is the most important place to include the decisive keywords. Anything that is not covered here will not be rated with full power by the search algorithm. So concentrate here on the most relevant keywords for Amazon optimization.     <\/p>\n<p>A well-known brand is of course part of this and should also be mentioned here for reasons of trust. However, if you come from the private label sector, for example, and sell with your own brand, you should consider whether the as yet unknown brand is not taking up valuable space that you should rather fill with another keyword. Nevertheless, mentioning <strong>the brand name in the product title<\/strong> can be worthwhile in the long term.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e334103 e-con-full e-flex e-con e-child\" data-id=\"e334103\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55c76cc elementor-widget elementor-widget-image\" data-id=\"55c76cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"868\" src=\"https:\/\/ameo-agentur.de\/wp-content\/uploads\/2025\/01\/mac1-1024x868.png\" class=\"attachment-large size-large wp-image-3225\" alt=\"\" srcset=\"https:\/\/ameo-agentur.de\/wp-content\/uploads\/2025\/01\/mac1-1024x868.png 1024w, https:\/\/ameo-agentur.de\/wp-content\/uploads\/2025\/01\/mac1-300x254.png 300w, https:\/\/ameo-agentur.de\/wp-content\/uploads\/2025\/01\/mac1-768x651.png 768w, https:\/\/ameo-agentur.de\/wp-content\/uploads\/2025\/01\/mac1-1536x1302.png 1536w, https:\/\/ameo-agentur.de\/wp-content\/uploads\/2025\/01\/mac1-2048x1735.png 2048w, https:\/\/ameo-agentur.de\/wp-content\/uploads\/2025\/01\/mac1-600x508.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f0bfa4 e-flex e-con-boxed e-con e-parent\" data-id=\"7f0bfa4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab0c748 elementor-widget elementor-widget-heading\" data-id=\"ab0c748\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimize Amazon product titles \u2013\nUnique selling points<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17e394c e-flex e-con-boxed e-con e-parent\" data-id=\"17e394c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-20b9ffd e-con-full e-flex e-con e-child\" data-id=\"20b9ffd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52a9f6c elementor-widget elementor-widget-text-editor\" data-id=\"52a9f6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Imagine that you are not the salesperson, but the customer. You are standing in front of a virtual shelf with many similar products that are all in a certain price segment. How do you decide which product to buy? This is where you, as an Amazon Seller, can exert influence and provide potential buyers with <strong>the decisive selling point<\/strong>. This should, of course, be placed prominently in the product title if possible.    <\/p>\n<p>Think about what makes your product special and how it differs from the competition. This could be a certain material, a special color or a special function. When formulating this USP (Unique Selling Proposition), try to put yourself in the shoes of buyers and then formulate your USP. An example: \u201cred pillow\u201d says the essentials, but doesn&#8217;t exactly sound sales-promoting &#8211; \u201ccrimson, super-soft cuddly pillow\u201d is likely to achieve a much better conversion.   <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-943635c e-con-full e-flex e-con e-child\" data-id=\"943635c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ddd73e3 elementor-widget elementor-widget-image\" data-id=\"ddd73e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"868\" src=\"https:\/\/ameo-agentur.de\/wp-content\/uploads\/2025\/01\/mac2-1024x868.png\" class=\"attachment-large size-large wp-image-3231\" alt=\"\" srcset=\"https:\/\/ameo-agentur.de\/wp-content\/uploads\/2025\/01\/mac2-1024x868.png 1024w, https:\/\/ameo-agentur.de\/wp-content\/uploads\/2025\/01\/mac2-300x254.png 300w, https:\/\/ameo-agentur.de\/wp-content\/uploads\/2025\/01\/mac2-768x651.png 768w, https:\/\/ameo-agentur.de\/wp-content\/uploads\/2025\/01\/mac2-1536x1302.png 1536w, https:\/\/ameo-agentur.de\/wp-content\/uploads\/2025\/01\/mac2-2048x1735.png 2048w, https:\/\/ameo-agentur.de\/wp-content\/uploads\/2025\/01\/mac2-600x508.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c2658d e-flex e-con-boxed e-con e-parent\" data-id=\"3c2658d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2908ba elementor-widget elementor-widget-heading\" data-id=\"b2908ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimize Amazon product titles \u2013\nthe search words<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-024b9f8 e-flex e-con-boxed e-con e-parent\" data-id=\"024b9f8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6bc2d23 e-con-full e-flex e-con e-child\" data-id=\"6bc2d23\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90a8b9f elementor-widget elementor-widget-text-editor\" data-id=\"90a8b9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One thing should always come first in everything you do on Amazon: the real customer. Nevertheless, the first step is to get them to your product page &#8211; and for this you need the machine, or more precisely <strong>Amazon&#8217;s search algorithm<\/strong>. To \u201csatisfy\u201d it in the best possible way, you need the right search terms, also known as keywords. The better your product is optimized for the most relevant search phrases of potential buyers, the higher the probability that many Amazon users will find your product in the search results list.   <\/p>\n<p>Amazon&#8217;s search algorithm prioritizes the position of your keywords and weights them differently accordingly. The keywords that are placed in the product title have the highest priority and are therefore the most important for your Amazon optimization. However, the selection of keywords is not about a random string of search phrases (watering can method), but rather the targeted selection of the absolutely most important keywords.  <\/p>\n<p>As it is unfortunately not possible to measure search volume (possible search queries for a specific word per month) on Amazon, you have to use various other methods and techniques to analyze the most relevant keywords. The Google Keyword Planner is an effective aid here, but the Amazon autosuggest function can also provide very valuable insights into suitable search terms for your product. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc7bda4 e-con-full e-flex e-con e-child\" data-id=\"dc7bda4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04568a9 elementor-widget elementor-widget-image\" data-id=\"04568a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"868\" src=\"https:\/\/ameo-agentur.de\/wp-content\/uploads\/2025\/01\/mac2-1024x868.png\" class=\"attachment-large size-large wp-image-3231\" alt=\"\" srcset=\"https:\/\/ameo-agentur.de\/wp-content\/uploads\/2025\/01\/mac2-1024x868.png 1024w, https:\/\/ameo-agentur.de\/wp-content\/uploads\/2025\/01\/mac2-300x254.png 300w, https:\/\/ameo-agentur.de\/wp-content\/uploads\/2025\/01\/mac2-768x651.png 768w, https:\/\/ameo-agentur.de\/wp-content\/uploads\/2025\/01\/mac2-1536x1302.png 1536w, https:\/\/ameo-agentur.de\/wp-content\/uploads\/2025\/01\/mac2-2048x1735.png 2048w, https:\/\/ameo-agentur.de\/wp-content\/uploads\/2025\/01\/mac2-600x508.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-243b200 e-flex e-con-boxed e-con e-parent\" data-id=\"243b200\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0591b5 elementor-widget elementor-widget-heading\" data-id=\"e0591b5\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"relevanzvsperformance\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RELEVANZ VS PERFORMANCE.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f749dd3 e-flex e-con-boxed e-con e-parent\" data-id=\"f749dd3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-096b1a4 elementor-widget elementor-widget-heading\" data-id=\"096b1a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THIS IS WHAT MARKETPLACE OPTIMIZATION IS ALL ABOUT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0328b56 e-flex e-con-boxed e-con e-parent\" data-id=\"0328b56\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9bb1b8f elementor-widget elementor-widget-text-editor\" data-id=\"9bb1b8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With professional Amazon optimization, you always have to keep an eye on two sides: relevance (i.e. how well relevant keywords and search phrases are placed on my product page on Amazon) and performance (how successfully my product sells on the marketplace and how I perform as a seller). There is a simple reason for this dichotomy: Amazon earns money from every product sold on its marketplace and is therefore naturally interested in positioning top sellers as high up in the search results list as possible. <\/p>\n<p>However, in order for the products to be at the top of the rankings, they must also be found by buyers, as over 90% of Amazon users almost exclusively use the search mask to start a shopping trip. And this is exactly where relevance comes into play, because customers will only buy a product if it is clearly visible in a search query. <\/p>\n<p>The same basic SEO rule applies as with classic Google optimization: those who are in the first 3 to 5 places of the SERPs (Search Engine Result Pages) are best perceived by users and get the most clicks. It is precisely these clicks that are worth cash on Amazon, because anyone who is on this marketplace has a clear goal: to shop online. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2837719 e-flex e-con-boxed e-con e-parent\" data-id=\"2837719\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-396a95d elementor-widget elementor-widget-heading\" data-id=\"396a95d\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"rankingfaktoren\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">These are the most important Amazon ranking factors<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93b2e88 e-flex e-con-boxed e-con e-parent\" data-id=\"93b2e88\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d03d33 elementor-widget elementor-widget-text-editor\" data-id=\"1d03d33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As already mentioned, Amazon optimization is all about <strong>relevance and performance<\/strong>. Here is an overview of which ranking factors are most important on Amazon: <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56c99b8 e-grid e-con-boxed e-con e-parent\" data-id=\"56c99b8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ce39d9d e-con-full e-flex e-con e-child\" data-id=\"ce39d9d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-663c3b2 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"663c3b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5903d3f elementor-widget elementor-widget-heading\" data-id=\"5903d3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Amazon Optimization \u2013 Relevance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af9a74e elementor-widget elementor-widget-text-editor\" data-id=\"af9a74e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li class=\"fusion-li-item-content\">Keywords in the product title<\/li>\n<li class=\"fusion-li-item-content\">Keywords as general keywords (only visible in Seller Central)<\/li>\n<li class=\"fusion-li-item-content\">Keywords in the bullet points<\/li>\n<li class=\"fusion-li-item-content\">Keywords in the product description<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c6151f elementor-widget elementor-widget-text-editor\" data-id=\"9c6151f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex-shrink-0 flex flex-col relative items-end\">\n<div>\n<div class=\"pt-0\">\n<div class=\"gizmo-bot-avatar flex h-8 w-8 items-center justify-center overflow-hidden rounded-full\">\n<div class=\"relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8\"><strong>Optimization tip: <\/strong>In addition to the product titles visible to every user, the so-called \u201cgeneral keywords\u201d or \u201cbackend keywords\u201d, which can only be seen and maintained as a merchant in Seller Central, are particularly important. A normal user will never see these keywords, but you shouldn&#8217;t just enter any search phrases here. Above all, optimize your Amazon keywords for conversion probability, i.e. for terms that will actually lead to a purchase of your product.  <\/div>\n<div> <\/div>\n<div class=\"relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8\"><strong>Another important note:<\/strong> Amazon is not the same as Google. Although you can draw conclusions from one search engine to the other, the search intentions and user behavior are different in both cases. So always think in terms of buyers when optimizing Amazon. Unlike Google, Amazon does not focus on information, but on conversion or the product.   <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4661757 e-con-full e-flex e-con e-child\" data-id=\"4661757\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61e5bbe elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"61e5bbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-rocket\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M505.12019,19.09375c-1.18945-5.53125-6.65819-11-12.207-12.1875C460.716,0,435.507,0,410.40747,0,307.17523,0,245.26909,55.20312,199.05238,128H94.83772c-16.34763.01562-35.55658,11.875-42.88664,26.48438L2.51562,253.29688A28.4,28.4,0,0,0,0,264a24.00867,24.00867,0,0,0,24.00582,24H127.81618l-22.47457,22.46875c-11.36521,11.36133-12.99607,32.25781,0,45.25L156.24582,406.625c11.15623,11.1875,32.15619,13.15625,45.27726,0l22.47457-22.46875V488a24.00867,24.00867,0,0,0,24.00581,24,28.55934,28.55934,0,0,0,10.707-2.51562l98.72834-49.39063c14.62888-7.29687,26.50776-26.5,26.50776-42.85937V312.79688c72.59753-46.3125,128.03493-108.40626,128.03493-211.09376C512.07526,76.5,512.07526,51.29688,505.12019,19.09375ZM384.04033,168A40,40,0,1,1,424.05,128,40.02322,40.02322,0,0,1,384.04033,168Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cd6378 elementor-widget elementor-widget-heading\" data-id=\"3cd6378\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Amazon Optimization \u2013 Performance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb5d185 elementor-widget elementor-widget-text-editor\" data-id=\"bb5d185\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"fusion-checklist fusion-checklist-1\">\n<li class=\"fusion-li-item\">\n<div class=\"fusion-li-item-content\">Sales rank (also abbreviated to BSR = bestseller rank)<\/div>\n<\/li>\n<li class=\"fusion-li-item\">\n<div class=\"fusion-li-item-content\">Rate of order deficiencies<\/div>\n<\/li>\n<li class=\"fusion-li-item\">\n<div class=\"fusion-li-item-content\">Cancellation rate of your orders<\/div>\n<\/li>\n<li class=\"fusion-li-item\">\n<div class=\"fusion-li-item-content\">Rate of late deliveries<\/div>\n<\/li>\n<li class=\"fusion-li-item\">\n<div class=\"fusion-li-item-content\">Dissatisfaction with returns<\/div>\n<\/li>\n<li class=\"fusion-li-item\">\n<div class=\"fusion-li-item-content\">Violations of guidelines<\/div>\n<\/li>\n<li>Contact response time<\/li>\n<li class=\"fusion-li-item\">\n<div class=\"fusion-li-item-content\">Keywords in the bullet points<\/div>\n<\/li>\n<li class=\"fusion-li-item\">\n<div class=\"fusion-li-item-content\">\n<p>Customer feedback (or seller ratings)<\/p>\n<div class=\"fusion-li-item-content\"> <\/div>\n<\/div>\n<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7799824 elementor-widget elementor-widget-text-editor\" data-id=\"7799824\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Optimization tip:<\/strong> If you compare the list of relevance and performance factors, you can quickly see where Amazon prioritizes here. Of course, relevant keywords are extremely important in order to be found in the product search at all. However, it is even more important to deliver a clean performance, i.e. to sell as much as possible and receive as few returns and\/or complaints as possible.  <\/p>\n<p>Amazon is primarily concerned with customer satisfaction and sets the bar very high for retailers. Respond quickly and customer-oriented to your buyers&#8217; requests and sell as much as possible at a good price &#8211; then Amazon will be happy and reward you with good rankings. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8351370 e-flex e-con-boxed e-con e-parent\" data-id=\"8351370\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6581ce0 elementor-widget elementor-widget-heading\" data-id=\"6581ce0\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"conversionoptimierung\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AMAZON OPTIMIZATION.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1242dc5 e-flex e-con-boxed e-con e-parent\" data-id=\"1242dc5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7810e0 elementor-widget elementor-widget-heading\" data-id=\"b7810e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">INCREASE CONVERSION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73c233c e-flex e-con-boxed e-con e-parent\" data-id=\"73c233c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c740ce elementor-widget elementor-widget-text-editor\" data-id=\"1c740ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In addition to the two main pillars of relevance and performance, there is a third aspect to consider, which stands somewhat on its own, but has interfaces with the other two ranking factors. We are talking about conversion, i.e. when a search query actually results in a purchase. <\/p>\n<p>Traffic alone does not lead to more sales. Whether it&#8217;s Amazon or any other online store, <strong>conversion is ultimately the key performance indicator for measuring success<\/strong>. On Amazon, whether a user actually converts to a buyer depends mainly on the following three factors, which must always be evaluated in relation to any competing products:  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0cfd26e e-grid e-con-boxed e-con e-parent\" data-id=\"0cfd26e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e65e540 e-con-full e-flex e-con e-child\" data-id=\"e65e540\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a9f7f3 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"4a9f7f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-euro-sign\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccfb38c elementor-widget elementor-widget-heading\" data-id=\"ccfb38c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Selling price<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-992cea3 elementor-widget elementor-widget-text-editor\" data-id=\"992cea3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\">\n<div class=\"fusion-text fusion-text-7\">\n<p>Does the sales price actually meet the expectations of the potential buyer? A price that is too low can be just as sales-inhibiting (product appears &#8220;too cheap&#8221;) as a price that is set too high (product appears &#8220;overpriced&#8221;). <\/p>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-266ac2e e-con-full e-flex e-con e-child\" data-id=\"266ac2e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4abba7e elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"4abba7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-star-half-alt\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fb1d06 elementor-widget elementor-widget-heading\" data-id=\"5fb1d06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reviews\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5e2936 elementor-widget elementor-widget-text-editor\" data-id=\"a5e2936\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You can&#8217;t really have enough good product reviews on the Amazon Marketplace &#8211; there are no upper limits. The more reviews with <strong>4 to 5 stars an Amazon product<\/strong> has, the better it will convert. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-866500f e-con-full e-flex e-con e-child\" data-id=\"866500f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d996c1 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"2d996c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-camera\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8be5804 elementor-widget elementor-widget-heading\" data-id=\"8be5804\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Product images<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c46485 elementor-widget elementor-widget-text-editor\" data-id=\"8c46485\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\">\n<div class=\"fusion-text fusion-text-9\">\n<p>The photos of a product are often decisive for a purchase, as users need to be offered a certain &#8220;experience&#8221;. Crisp colors and contrasts, great details and recognizable scales can <strong>increase conversion enormously<\/strong>. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-122cc7a e-flex e-con-boxed e-con e-parent\" data-id=\"122cc7a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-199da5a elementor-widget elementor-widget-text-editor\" data-id=\"199da5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Optimization tip:<\/strong> Converting means <strong>selling on Amazon<\/strong> &#8211; and that&#8217;s what ultimately matters. While a &#8220;normal&#8221; online store achieves an average conversion rate (CVR) of 3 percent, Amazon often achieves three times that figure. Depending on the price and existing reviews, the CVR on Amazon can quickly rise to 10-20 percent.  <\/p>\n<p>If a retailer participates in the Fulfillment by Amazon (FBA) program, conversion can rise to astronomical levels of 70 percent and more, as the small Prime logo encourages shoppers to buy like no other.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6457743 e-flex e-con-boxed e-con e-parent\" data-id=\"6457743\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb57811 elementor-widget elementor-widget-heading\" data-id=\"cb57811\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"produktkatalogverstehen\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">BASIS FOR A GOOD AMAZON RANKING.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15fd977 e-flex e-con-boxed e-con e-parent\" data-id=\"15fd977\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1751f8 elementor-widget elementor-widget-heading\" data-id=\"d1751f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE PRODUCT CATALOG<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3242b24 e-flex e-con-boxed e-con e-parent\" data-id=\"3242b24\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b692216 elementor-widget elementor-widget-text-editor\" data-id=\"b692216\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you want to offer your goods for sale on Amazon as a seller, you have to select one of the more than 30,000 different categories in which the respective product is sorted. Amazon calls the whole thing the &#8220;product catalog&#8221;, which essentially corresponds exactly to the fact that, in addition to the various subject areas, there are also numerous filter options that can be assigned to an item. <\/p>\n<p>The following main categories are available to retailers on Amazon as a basis for their goods:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88554c4 e-grid e-con-boxed e-con e-parent\" data-id=\"88554c4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c52842d e-con-full e-flex e-con e-child\" data-id=\"c52842d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e571962 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"e571962\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-book\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3fc0fc elementor-widget elementor-widget-heading\" data-id=\"c3fc0fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Books &amp; Audible<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33badc6 e-con-full e-flex e-con e-child\" data-id=\"33badc6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c992e93 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"c992e93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-gamepad-alt\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e57a78 elementor-widget elementor-widget-heading\" data-id=\"3e57a78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Movies, series, music &amp; games<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a822f9 e-con-full e-flex e-con e-child\" data-id=\"0a822f9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b2a60a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"1b2a60a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-desktop-alt\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f34fdfc elementor-widget elementor-widget-heading\" data-id=\"f34fdfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Electronics &amp; Computers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ffae5e e-con-full e-flex e-con e-child\" data-id=\"7ffae5e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f5c8b1 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"1f5c8b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-house\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-228bfa8 elementor-widget elementor-widget-heading\" data-id=\"228bfa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Household, Garden, DIY store<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a01726b e-con-full e-flex e-con e-child\" data-id=\"a01726b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8708e7a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"8708e7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-lips\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eca27b9 elementor-widget elementor-widget-heading\" data-id=\"eca27b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Beauty, Drugstore &amp; Food<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f159780 e-con-full e-flex e-con e-child\" data-id=\"f159780\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b46ca97 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"b46ca97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-baby-carriage\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d68803 elementor-widget elementor-widget-heading\" data-id=\"5d68803\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Toys &amp; Baby<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4c270d e-con-full e-flex e-con e-child\" data-id=\"a4c270d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bb8c9c elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6bb8c9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-tshirt\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d90eda2 elementor-widget elementor-widget-heading\" data-id=\"d90eda2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Clothing, shoes &amp; watches<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-798c8be e-con-full e-flex e-con e-child\" data-id=\"798c8be\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4177f2f elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"4177f2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-basketball-ball\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9cb9e0 elementor-widget elementor-widget-heading\" data-id=\"b9cb9e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sport &amp; Leisure\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6e1fca e-con-full e-flex e-con e-child\" data-id=\"c6e1fca\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05e2306 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"05e2306\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-car\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba56c2f elementor-widget elementor-widget-heading\" data-id=\"ba56c2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Car &amp; Motorcycle<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f814df3 e-con-full e-flex e-con e-child\" data-id=\"f814df3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f788db elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5f788db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-chair-office\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-672fb38 elementor-widget elementor-widget-heading\" data-id=\"672fb38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trade, industry &amp; science<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-938ed56 e-flex e-con-boxed e-con e-parent\" data-id=\"938ed56\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c5759a elementor-widget elementor-widget-text-editor\" data-id=\"7c5759a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Although the &#8220;Fire TV&#8221; and &#8220;Fire tablets&#8221; categories can theoretically also be filled as resellers of Amazon&#8217;s own products, they tend to be the exception for most retailers. In the &#8220;Kindle eReader &amp; Books&#8221; category, at least the share of e-books is quite strongly represented by &#8220;external&#8221; sources, i.e. authors and publishers, and is therefore also an area that is definitely interesting for Amazon optimization at product level. The categories &#8220;Prime Photos and Drive&#8221;, &#8220;App Shop for Android&#8221;, &#8220;Prime Music&#8221; and &#8220;Amazon Video&#8221; are special areas that are generally only populated by Amazon itself.  <\/p>\n<p>There are many more sub-categories for each of these main categories. It is not uncommon to be able to click through to the fifth level in each area.  One example:<\/p>\n<p><em><strong>Electronics &amp; Photo &gt; Camera &amp; Photo &gt; Accessories &gt; Lens accessories &gt; Adapters &amp; converters<\/strong><\/em><\/p>\n<p>Each of these intermediate steps also represents a separate sub-category in which your own items can be sorted. It is not necessarily required to reach the lowest level of a <strong>main category on Amazon<\/strong>, but in most cases this is very useful and helpful for the organic ranking &#8211; but more on this later. <\/p>\n<p>Amazon assigns each category a unique identification number called &#8220;Amazon Node&#8221; &#8211; in other words, the Amazon product catalog is divided into different nodes, which can always be seen in the URL bar of the browser. A sub-category therefore has several such nodes, which can also be understood as a kind of path. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d3dcd54 e-flex e-con-boxed e-con e-parent\" data-id=\"d3dcd54\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0bb3da elementor-widget elementor-widget-heading\" data-id=\"b0bb3da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">One product but several sales ranks<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c2ada80 e-flex e-con-boxed e-con e-parent\" data-id=\"c2ada80\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6b7ed5c e-con-full e-flex e-con e-child\" data-id=\"6b7ed5c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-224626c elementor-widget elementor-widget-text-editor\" data-id=\"224626c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex-shrink-0 flex flex-col relative items-end\">\n<div>\n<div class=\"pt-0\">\n<div class=\"gizmo-bot-avatar flex h-8 w-8 items-center justify-center overflow-hidden rounded-full\">\n<div class=\"relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8\">You might think that a <strong>product on Amazon only has one sales rank<\/strong> &#8211; but far from it, because <strong>every listing has at least two, sometimes even three or four bestseller ranks<\/strong>. This is simply due to the fact that each item is always classified in at least one main category and the corresponding sub-category in the Amazon product catalog. Although both categories are directly related, they each have their own node and therefore their own sales rank. <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"861f8a55-8fcf-4be4-9ac1-1818884ebd7b\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>Now it can happen that Amazon &#8220;finds&#8221; one or two other suitable categories after the product has been listed by the retailer, which could also match the item. This is also the reason why a product can have many different bestseller ranks. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e62ef9 e-con-full e-flex e-con e-child\" data-id=\"4e62ef9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4abb20 elementor-widget elementor-widget-image\" data-id=\"d4abb20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"651\" src=\"https:\/\/ameo-agentur.de\/wp-content\/uploads\/2025\/01\/mac4-768x651.png\" class=\"attachment-medium_large size-medium_large wp-image-3287\" alt=\"\" srcset=\"https:\/\/ameo-agentur.de\/wp-content\/uploads\/2025\/01\/mac4-768x651.png 768w, https:\/\/ameo-agentur.de\/wp-content\/uploads\/2025\/01\/mac4-300x254.png 300w, https:\/\/ameo-agentur.de\/wp-content\/uploads\/2025\/01\/mac4-1024x868.png 1024w, https:\/\/ameo-agentur.de\/wp-content\/uploads\/2025\/01\/mac4-1536x1302.png 1536w, https:\/\/ameo-agentur.de\/wp-content\/uploads\/2025\/01\/mac4-2048x1735.png 2048w, https:\/\/ameo-agentur.de\/wp-content\/uploads\/2025\/01\/mac4-600x508.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cd8037 e-flex e-con-boxed e-con e-parent\" data-id=\"7cd8037\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fcb13c3 elementor-widget elementor-widget-heading\" data-id=\"fcb13c3\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"amazonvsgoogle\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AMAZON OR GOOGLE.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37079a5 e-flex e-con-boxed e-con e-parent\" data-id=\"37079a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5204c9 elementor-widget elementor-widget-heading\" data-id=\"a5204c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WHICH SEARCH ENGINE IS BETTER?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ddfb755 e-flex e-con-boxed e-con e-parent\" data-id=\"ddfb755\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-102effb elementor-widget elementor-widget-text-editor\" data-id=\"102effb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"searches\">\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-18 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\">\n<div class=\"fusion-builder-row fusion-row\">\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-63 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\">\n<div class=\"fusion-text fusion-text-32\">\n<p>If you want to carry out <strong>search engine optimization sustainably and professionally<\/strong>, you have to keep the search intention in mind.<\/p>\n<p>The intentions of a searcher are about anticipating how users are on the web and with what intention they type in a certain search phrase. To answer the question of which search engine is better, searchers must be divided into three categories: <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c8b54da e-grid e-con-boxed e-con e-parent\" data-id=\"c8b54da\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f05fc46 e-con-full e-flex e-con e-child\" data-id=\"f05fc46\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f9d18c elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5f9d18c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-lightbulb-on\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0ae36b elementor-widget elementor-widget-heading\" data-id=\"f0ae36b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">I want to know something.  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33032c4 elementor-widget elementor-widget-text-editor\" data-id=\"33032c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\">\n<div class=\"fusion-text fusion-text-7\">\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-65 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\">\n<div class=\"fusion-text fusion-text-34\">\n<p>The &#8220;Know Intention&#8221; is the most common use case for Google searches. A user needs specific information (e.g. &#8220;iPhone 6 technical data&#8221;) and uses the search engine to find it. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d955b53 e-con-full e-flex e-con e-child\" data-id=\"d955b53\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fba7602 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"fba7602\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-shopping-cart\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e260278 elementor-widget elementor-widget-heading\" data-id=\"e260278\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">I want to do something.  \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b51be6 elementor-widget elementor-widget-text-editor\" data-id=\"2b51be6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-66 fusion_builder_column_1_3 1_3 fusion-one-third\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\">\n<div class=\"fusion-text fusion-text-35\">\n<p>The &#8220;Do Intention&#8221; is often referred to as a transactional search query in SEO (e.g. book, buy, order, reserve, etc.). Here, the user wants something specific (e.g. &#8220;buy iPhone 6&#8221;) and with regard to products, such <strong>search queries are increasingly<\/strong> landing <strong>directly on Amazon<\/strong>. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-306e81f e-con-full e-flex e-con e-child\" data-id=\"306e81f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-480f6aa elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"480f6aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-running\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcaf438 elementor-widget elementor-widget-heading\" data-id=\"bcaf438\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">I have a specific goal.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5557634 elementor-widget elementor-widget-text-editor\" data-id=\"5557634\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-67 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\">\n<div class=\"fusion-text fusion-text-36\">\n<p>With the &#8220;Go Intention&#8221;, searchers are less concerned with obtaining information or products, but with a specific goal (e.g. &#8220;iPhone help service&#8221;). Such search terms are also entered very frequently on Google. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69731cf e-flex e-con-boxed e-con e-parent\" data-id=\"69731cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4aa659e elementor-widget elementor-widget-text-editor\" data-id=\"4aa659e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For the first and third cases (for &#8220;Know Intention&#8221; and &#8220;Go Intention&#8221;), Google is probably the best search engine, as the company has been dealing with precisely these search intentions since it was founded in 1998 and has developed its search algorithms accordingly.<\/p>\n<p>For the second case &#8211; wanting to order something &#8211; <strong>Amazon<\/strong> is <strong>now the better search engine<\/strong>, and users see it that way too. Users search for products directly on Amazon around three times more often than they do on Google. There is a simple reason for this: Amazon does not have to process and serve different search intentions, but can concentrate fully on the so-called transactional search queries (queries with the intention to buy) and optimize the search results accordingly.  <\/p>\n<p>And since almost every item can be bought on Amazon, more and more users are turning their backs on Google when they start a specific product search. Moreover, even Google has long since recognized Amazon&#8217;s high relevance for transactional searches. This is evident, among other things, from the fact that Amazon is very often assigned a particularly prominent position in Google search results when someone enters a transactional search there.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f84c341 e-flex e-con-boxed e-con e-parent\" data-id=\"f84c341\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77096fa elementor-widget elementor-widget-heading\" data-id=\"77096fa\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"amazonrezensionen\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IMPROVE AMAZON RANKING THROUGH REVIEWS.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64f44cb e-flex e-con-boxed e-con e-parent\" data-id=\"64f44cb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3a98fb elementor-widget elementor-widget-heading\" data-id=\"f3a98fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE INFLUENCE OF CUSTOMER OPINIONS ON AMAZON<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bdfe365 e-flex e-con-boxed e-con e-parent\" data-id=\"bdfe365\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c84401a elementor-widget elementor-widget-text-editor\" data-id=\"c84401a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the key <strong>success factors for Amazon are reviews<\/strong>, i.e. product ratings from buyers of a particular item. For customers in particular, this is an important reason to start their product research directly on Amazon and not use an upstream search engine such as Google. <\/p>\n<p>In online retail, customers like to buy what others have already ordered before them and found to be good. In retail stores, you can look at a product closely, touch it and perceive it better than in e-commerce. In order to minimize the risk of a bad purchase, customers have to rely on other indicators &#8211; and in the case of Amazon, this includes the opinions of other users. The more positive reviews an item has already collected on Amazon, the greater the interest of potential other buyers will be. For sellers, the rule of thumb is therefore: <strong>more reviews = more attention from other buyers = better sales opportunities.<\/strong> It can be assumed that products with many good reviews are generally much more attractive to users than those items with only a few or no product reviews. However, it should also be noted that the marginal benefit of a positive review decreases with an increasing number of reviews. And &#8220;more attractive&#8221; in this case means a significantly increased click and purchase probability. From a number of 50 customer reviews with an average rating of 4.5 stars, the conversion rate increases significantly, as the study &#8220;Power of the stars&#8221; by Bosch\/Siemens Hausger\u00e4te GmbH (BSH), HTW Aalen (E-Commerce and Chair of International Business Administration) and BIG Social Media GmbH has shown.       <\/p>\n<p>Many reviews therefore act like a magnet for potential buyers, and with increasing sales, the sales rank of the product also improves &#8211; one of the most important ranking indicators on Amazon. Reviews therefore have an indirect but very significant influence on the ranking in the search results list. Amazon&#8217;s algorithm rates products with many reviews positively, as the marketplace has a keen interest in ranking well-rated products at the top. These sell significantly better, which means that Amazon earns more from these products.   <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-093ea27 e-flex e-con-boxed e-con e-parent\" data-id=\"093ea27\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eed39a6 elementor-widget elementor-widget-heading\" data-id=\"eed39a6\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"fragen\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AMAZON SEO OPTIMIZATION.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75d3c35 e-flex e-con-boxed e-con e-parent\" data-id=\"75d3c35\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-465c958 elementor-widget elementor-widget-heading\" data-id=\"465c958\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FREQUENT QUESTIONS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e5ca765 e-flex e-con-boxed e-con e-parent\" data-id=\"e5ca765\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50248e7 elementor-widget elementor-widget-text-editor\" data-id=\"50248e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"67\" data-end=\"354\">In many conversations with customers, the same questions often emerge that are asked in connection with Amazon optimization. We have compiled the most important areas and answers relating to the topic of &#8220;Amazon SEO and ranking optimization&#8221;: <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92d7c59 e-flex e-con-boxed e-con e-parent\" data-id=\"92d7c59\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-876dea0 elementor-widget elementor-widget-heading\" data-id=\"876dea0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Questions and answers about Amazon reviews<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c61d937 e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"c61d937\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"207739191\" aria-label=\"Tabs. Open items with Enter or Space, close with Escape and navigate using the Arrow keys.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-2077391911\" data-tab-title-id=\"e-n-tab-title-2077391911\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-2077391911\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tHow many reviews does my product need?\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-2077391912\" data-tab-title-id=\"e-n-tab-title-2077391912\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-2077391912\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tWhat are \"verified\" reviews?\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-2077391913\" data-tab-title-id=\"e-n-tab-title-2077391913\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-2077391913\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tHow important are reviews for the ranking?\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-2077391911\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2077391911\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-3b70c62 e-con-full e-flex e-con e-child\" data-id=\"3b70c62\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e96a9b7 elementor-widget elementor-widget-text-editor\" data-id=\"e96a9b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To answer this question, you need to put yourself in the shoes of a buyer. Imagine a customer searches for &#8220;yoga mat&#8221; on Amazon. The first five products (if you search for &#8220;yoga mat&#8221; on Amazon) each have at least 400 reviews &#8211; so you can assume that you should get a similar number of reviews with a comparable item, otherwise your product would get less attention. The situation is different with the search term &#8220;special cleaning products&#8221;, for example, as the products displayed here have few to no reviews. You can therefore score points in this area with just a few product reviews. However, experience has shown that it is advisable to have at least a double-digit number of reviews. In principle, however, you should always orientate yourself on comparable products from your competitors and then assume an approximate average value.      <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-2077391912\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2077391912\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-e5a8603 e-con-full e-flex e-con e-child\" data-id=\"e5a8603\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c54c23 elementor-widget elementor-widget-text-editor\" data-id=\"4c54c23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"fusion-panel panel-default\">\n<div id=\"671c5eea19921925b\" class=\"panel-collapse collapse in\">\n<div class=\"panel-body toggle-content fusion-clearfix\">\n<p class=\"\" data-start=\"62\" data-end=\"953\">Very few customers know that you can rate any product on Amazon &#8211; regardless of whether you have ordered it there or not. The only requirement is an existing Amazon account with at least one completed order, and you can rate any product with your opinion. You can distinguish between these two types of reviews by the &#8220;verified purchase&#8221; label. Those product reviews with this label were made as part of an Amazon order, and reviews without this label are not directly linked to a purchase on Amazon. The only exception: If an order is placed on Amazon with a high discount (e.g. instead of 30 euros you buy the product discounted for only 5 euros), Amazon will also not display the &#8220;verified purchase&#8221; label in many cases, as this is not a &#8220;natural&#8221; order.    <\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-panel panel-default\">\n<div class=\"panel-heading\">\n<h4 class=\"panel-title toggle\"> <\/h4>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-2077391913\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2077391913\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-aab3eae e-con-full e-flex e-con e-child\" data-id=\"aab3eae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d669c5f elementor-widget elementor-widget-text-editor\" data-id=\"d669c5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"faq-1\">\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-23 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\">\n<div class=\"fusion-builder-row fusion-row\">\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-74 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\">\n<div class=\"accordian fusion-accordian\">\n<div id=\"accordion-138-1\" class=\"panel-group\">\n<div class=\"fusion-panel panel-default\">\n<div id=\"10f44f6d5c982a19f\" class=\"panel-collapse collapse in\">\n<div class=\"panel-body toggle-content fusion-clearfix\">\n<p class=\"\" data-start=\"230\" data-end=\"1633\">The fact that product reviews also have a certain influence on the organic search results on Amazon, i.e. are anchored as a ranking factor in the A9 algorithm, is not 100% proven. However, it is assumed that products with many (positive) reviews are favored by Amazon, because such products usually sell more successfully and Amazon always earns money from this offer. Therefore, the marketplace itself naturally has a keen interest in listing successful items high up in order to earn more. However, reviews have a demonstrably greater influence on the users themselves, because the little yellow stars act like a magnet for buyers. The reason for this is easy to explain: in online retail (and often in retail too), shoppers are always guided by products that have already been bought and approved by other people, as the risk of potential disappointment is much lower (e.g. if the color or size is different from what is shown). The following rule therefore applies: the more good reviews a product has, the higher the probability of clicks and therefore purchases. Each sale in turn ensures a better sales rank and therefore a better Amazon ranking. Reviews therefore have an indirect but very important influence on visibility in the search results.       <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-clearfix\"> <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"faq-2\">\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-24 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\">\n<div class=\"fusion-builder-row fusion-row\">\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-75 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\">\n<div class=\"fusion-title title fusion-title-39 fusion-sep-none fusion-title-text fusion-title-size-three fusion-border-below-title\"> <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9281bea e-flex e-con-boxed e-con e-parent\" data-id=\"9281bea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7196930 elementor-widget elementor-widget-heading\" data-id=\"7196930\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Questions and answers about Amazon keywords<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6f4665 e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"b6f4665\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"191841893\" aria-label=\"Tabs. Open items with Enter or Space, close with Escape and navigate using the Arrow keys.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-1918418931\" data-tab-title-id=\"e-n-tab-title-1918418931\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-1918418931\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tHow do I find out the search volume for an Amazon keyword?\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1918418932\" data-tab-title-id=\"e-n-tab-title-1918418932\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1918418932\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t  How high should my keyword density be on Amazon?\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1918418933\" data-tab-title-id=\"e-n-tab-title-1918418933\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1918418933\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t  How do I find the most important keywords for my Amazon product?\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-1918418931\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1918418931\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-31435b1 e-con-full e-flex e-con e-child\" data-id=\"31435b1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a37a864 elementor-widget elementor-widget-text-editor\" data-id=\"a37a864\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"fusion-panel panel-default\">\n<div id=\"4b4600b3fbd0deb6e\" class=\"panel-collapse collapse in\">\n<div class=\"panel-body toggle-content fusion-clearfix\">\n<p class=\"\" data-start=\"62\" data-end=\"644\">Simple answer: currently not at all. Unlike Google, Amazon does not offer the option of analyzing the specific search volume of a search query. While you can use Google&#8217;s keyword planner to estimate the value of a keyword based on search queries per month, with Amazon you have to guess. Of course, there are currently many different Amazon tools that make keyword research for Amazon easier. However, none of these tools can show the real search volume of Amazon, as Amazon does not pass on any information about search volumes to third parties.    <\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-panel panel-default\">\n<div class=\"panel-heading\">\n<h4 class=\"panel-title toggle\"> <\/h4>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1918418932\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1918418932\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-e5efa2e e-con-full e-flex e-con e-child\" data-id=\"e5efa2e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-175788a elementor-widget elementor-widget-text-editor\" data-id=\"175788a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"fusion-panel panel-default\">\n<div id=\"671c5eea19921925b\" class=\"panel-collapse collapse in\">\n<div class=\"panel-body toggle-content fusion-clearfix\">\n<div class=\"fusion-panel panel-default\">\n<div id=\"2699c65e63c1b1fa9\" class=\"panel-collapse collapse in\">\n<div class=\"panel-body toggle-content fusion-clearfix\">\n<p class=\"\" data-start=\"62\" data-end=\"645\">The &#8220;keyword density&#8221; specification plays an important role in classic Google SEO &#8211; but not for Amazon. Repetitions of keywords are ignored by Amazon and do not increase the relevance of a keyword. Therefore, you should create a priority list for professional Amazon optimization and rank the keywords according to importance. The most important keywords should definitely be in the product title, all others should be distributed in the bullet points and the &#8220;general keywords&#8221; (backend keywords) in SellerCentral.   <\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-panel panel-default\">\n<div class=\"panel-heading\">\n<h4 class=\"panel-title toggle\"> <\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-panel panel-default\">\n<div class=\"panel-heading\">\n<h4 class=\"panel-title toggle\"> <\/h4>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1918418933\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1918418933\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-b3381e8 e-con-full e-flex e-con e-child\" data-id=\"b3381e8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54f74be elementor-widget elementor-widget-text-editor\" data-id=\"54f74be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"faq-1\">\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-23 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\">\n<div class=\"fusion-builder-row fusion-row\">\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-74 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\">\n<div class=\"accordian fusion-accordian\">\n<div id=\"accordion-138-1\" class=\"panel-group\">\n<div class=\"fusion-panel panel-default\">\n<div id=\"10f44f6d5c982a19f\" class=\"panel-collapse collapse in\">\n<div class=\"panel-body toggle-content fusion-clearfix\">\n<div id=\"faq-2\">\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-24 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\">\n<div class=\"fusion-builder-row fusion-row\">\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-75 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\">\n<div class=\"accordian fusion-accordian\">\n<div id=\"accordion-138-2\" class=\"panel-group\">\n<div class=\"fusion-panel panel-default\">\n<div id=\"98965822eac4f0433\" class=\"panel-collapse collapse in\">\n<div class=\"panel-body toggle-content fusion-clearfix\">\n<p class=\"\" data-start=\"63\" data-end=\"1231\">As a first source for comprehensive keyword research, you can and should use the Amazon Marketplace itself. The autosuggest function provides valuable and important approaches for relevant keywords. If you have a specific search query in mind, simply enter it into the search mask on Amazon and you will immediately receive additional, supplementary keywords, which are usually highly relevant for your product. Competitor products on the marketplace can also be a rich source of new keywords. A comprehensive analysis of competitor products is therefore also part of any keyword research. In addition to Amazon, you can and should use other resources such as online stores, price search engines, W-questions and various keyword tools. Social networks such as Pinterest, YouTube and Instagram are also full of interesting products, so these portals also offer interesting approaches for Amazon optimization. The target group that buys (or should buy) a particular product is always important. Wherever this target group is active in the digital world, there are many opportunities to come across relevant keywords.        <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-clearfix\"> <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"faq-3\">\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-25 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\">\n<div class=\"fusion-builder-row fusion-row\">\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-76 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\">\n<div class=\"fusion-title title fusion-title-40 fusion-sep-none fusion-title-text fusion-title-size-three fusion-border-below-title\"> <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-clearfix\"> <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"faq-2\">\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-24 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\">\n<div class=\"fusion-builder-row fusion-row\">\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-75 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\">\n<div class=\"fusion-title title fusion-title-39 fusion-sep-none fusion-title-text fusion-title-size-three fusion-border-below-title\"> <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f25dafc e-flex e-con-boxed e-con e-parent\" data-id=\"f25dafc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f036620 elementor-widget elementor-widget-heading\" data-id=\"f036620\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Questions and answers about the Fulfillment by Amazon (FBA) service<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39c3447 e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"39c3447\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"60568647\" aria-label=\"Tabs. Open items with Enter or Space, close with Escape and navigate using the Arrow keys.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-605686471\" data-tab-title-id=\"e-n-tab-title-605686471\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-605686471\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t  Is FBA important for more sales?\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-605686472\" data-tab-title-id=\"e-n-tab-title-605686472\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-605686472\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t  When should I use Fulfillment by Amazon?\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-605686473\" data-tab-title-id=\"e-n-tab-title-605686473\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-605686473\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t  How expensive is FBA for me as a retailer?\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-605686471\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-605686471\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-af5c6ec e-con-full e-flex e-con e-child\" data-id=\"af5c6ec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-227eff6 elementor-widget elementor-widget-text-editor\" data-id=\"227eff6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"fusion-panel panel-default\">\n<div id=\"4b4600b3fbd0deb6e\" class=\"panel-collapse collapse in\">\n<div class=\"panel-body toggle-content fusion-clearfix\">\n<div class=\"fusion-panel panel-default\">\n<div id=\"14f24cba5c4ac9d6d\" class=\"panel-collapse collapse in\">\n<div class=\"panel-body toggle-content fusion-clearfix\">\n<p class=\"\" data-start=\"63\" data-end=\"725\">Definitely yes! Absolutely, because retailers who participate in Fulfillment by Amazon (&#8220;FBA&#8221; for short) automatically receive the small but important Prime seal for sales. Two factors clearly speak in favor of FBA here: On the one hand, the conversion rate for Prime products is often many times higher than for items shipped by Amazon itself. On the other hand, Prime customers spend three to four times more money on Amazon than non-Prime customers. The additional advantage that you no longer have to worry about storing and shipping the items yourself is of course also worth mentioning &#8211; although this does incur additional costs.    <\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-panel panel-default\">\n<div class=\"panel-heading\">\n<h4 class=\"panel-title toggle\"> <\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-panel panel-default\">\n<div class=\"panel-heading\">\n<h4 class=\"panel-title toggle\"> <\/h4>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-605686472\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-605686472\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-333eb57 e-con-full e-flex e-con e-child\" data-id=\"333eb57\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43d546a elementor-widget elementor-widget-text-editor\" data-id=\"43d546a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"62\" data-end=\"884\">FBA can be an extremely helpful way to get started in online retail in particular, as Amazon&#8217;s fulfillment service provides you with a well-functioning infrastructure in terms of logistics and warehousing and you don&#8217;t need to worry about returns either, as Amazon also takes care of this as part of FBA. Another advantage: Due to the enormous order volume, Amazon ships the goods much more cheaply than if you were to organize this yourself. However, FBA is not a suitable option for every retailer. For example, if you sell very large, bulky or individual products, FBA can also be expensive. A comprehensive FBA cost calculator is available directly from Amazon:<br data-start=\"797\" data-end=\"800\"><a href=\"https:\/\/sellercentral-europe.amazon.com\/fba\/profitabilitycalculator\/index?lang=de_DE\" target=\"_new\" rel=\"noopener\" data-start=\"800\" data-end=\"884\">https:\/\/sellercentral-europe.amazon.com\/fba\/profitabilitycalculator\/index?lang=de_DE<\/a><\/p>\n<p class=\"\" data-start=\"886\" data-end=\"1277\">With this FBA calculator, you can work out for yourself what Amazon&#8217;s fulfillment service will cost you based on your products and purchase and sales prices and whether it is worthwhile for you. At this point, we would also like to point out once again that by participating in the FBA program, you are automatically activated for Prime and thus receive a very powerful sales booster. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-605686473\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-605686473\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-6a416a3 e-con-full e-flex e-con e-child\" data-id=\"6a416a3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e6ae0a elementor-widget elementor-widget-text-editor\" data-id=\"7e6ae0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"63\" data-end=\"754\">If you look at the range of services offered by Amazon&#8217;s fulfillment service, you might get the impression that the whole thing is quite expensive for sellers. But far from it, because FBA is often even cheaper than FBM. On the one hand, you save the space costs (including insurance) of running a warehouse. Even if you don&#8217;t employ any staff as a small retailer and do everything yourself (i.e. you don&#8217;t have any personnel costs), you still have to factor in your own working time as a countervalue &#8211; this is also not necessary with FBA. In addition, the shipping costs under the FBA program are usually much cheaper than if you ship via DHL, DPD or UPS yourself.    <\/p>\n<p class=\"\" data-start=\"756\" data-end=\"1162\">Nevertheless, Amazon merchants incur a few costs when they use FBA. For example, Amazon charges a storage fee of 12.50 euros per cubic meter per month (January to September) or 18.00 euros (October to December). Since July 19, 2016, Amazon has been charging an additional fee of 25 cents per package shipped if the Amazon logistics centers in Poland and the Czech Republic cannot be used.  <\/p>\n<p class=\"\" data-start=\"1164\" data-end=\"1489\">Amazon also offers various other services such as a labeling service, various pre-shipment services and a return and disposal service. You can also find a complete overview of all FBA costs here: <br data-start=\"1408\" data-end=\"1411\"><a href=\"https:\/\/services.amazon.de\/programme\/versand-durch-amazon\/preisgestaltung.html\" target=\"_new\" rel=\"noopener\" data-start=\"1411\" data-end=\"1489\">https:\/\/services.amazon.de\/programme\/versand-durch-amazon\/preisgestaltung.html<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e0a421 e-flex e-con-boxed e-con e-parent\" data-id=\"2e0a421\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d5e0dc elementor-widget elementor-widget-heading\" data-id=\"5d5e0dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Questions and answers about Fulfillment by Merchant (FBM)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-700e8a0 e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"700e8a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"117500064\" aria-label=\"Tabs. Open items with Enter or Space, close with Escape and navigate using the Arrow keys.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-1175000641\" data-tab-title-id=\"e-n-tab-title-1175000641\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-1175000641\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t  What advantages or disadvantages do I have if I send goods myself?\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1175000642\" data-tab-title-id=\"e-n-tab-title-1175000642\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1175000642\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t  Do I have disadvantages in the ranking if I use FBM instead of FBA?\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1175000643\" data-tab-title-id=\"e-n-tab-title-1175000643\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1175000643\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t  What is the BuyBox on Amazon and how do I win it?\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-1175000641\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1175000641\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-76ca68b e-con-full e-flex e-con e-child\" data-id=\"76ca68b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-718fdae elementor-widget elementor-widget-text-editor\" data-id=\"718fdae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"fusion-panel panel-default\">\n<div id=\"4b4600b3fbd0deb6e\" class=\"panel-collapse collapse in\">\n<div class=\"panel-body toggle-content fusion-clearfix\">\n<p class=\"\" data-start=\"63\" data-end=\"1105\">If a:e retailer (also known as a &#8220;merchant&#8221;) ships items from their own warehouse, they have to take care of the entire shipping and logistics process themselves, but are also less dependent on Amazon. For example, a merchant who uses FBM can design the boxes themselves and strengthen their own brand with the shipping packaging. They can also prevent a customer from receiving competitor products in the same package when ordering several items, for example. FBM is also not a bad model when it comes to parcel inserts, as retailers can, for example, include a voucher code or a request for a review in the parcel without authorization. Nevertheless, the problem remains that with FBM you generally do not participate in the Prime program and therefore have to forego valuable conversions. Only in a few exceptional cases is a retailer invited by Amazon to join the &#8220;Seller Fulfilled Prime&#8221; program &#8211; but then again, this is subject to fairly strict conditions.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-panel panel-default\">\n<div class=\"panel-heading\">\n<h4 class=\"panel-title toggle\"> <\/h4>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1175000642\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1175000642\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-cd66319 e-con-full e-flex e-con e-child\" data-id=\"cd66319\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-388d870 elementor-widget elementor-widget-text-editor\" data-id=\"388d870\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"fusion-panel panel-default\">\n<div id=\"671c5eea19921925b\" class=\"panel-collapse collapse in\">\n<div class=\"panel-body toggle-content fusion-clearfix\">\n<div class=\"fusion-panel panel-default\">\n<div id=\"2699c65e63c1b1fa9\" class=\"panel-collapse collapse in\">\n<div class=\"panel-body toggle-content fusion-clearfix\">\n<p>If you prefer to ship the goods yourself instead of using FBA, you will most likely have to accept losses in terms of ranking. On the one hand, Amazon naturally has a vested interest in storing the products in its warehouse and shipping them from there. This means they have full control over the entire fulfillment process and can always deliver on time &#8211; which increases customer satisfaction. And this is precisely one of Amazon&#8217;s central goals. From this perspective alone, it can therefore be assumed that the A9 algorithm favors Prime products &#8211; especially if two items are very similar and have the same performance, one product is offered with Prime and one without. In such a case, the Prime item usually &#8220;wins&#8221; the race and is better positioned in Amazon&#8217;s search results list.     <\/p>\n<p>Another aspect is the users themselves, as Prime products convert significantly better and are therefore purchased more frequently. This in turn improves the sales rank, which is largely responsible for the organic ranking on Amazon. As a result, the Fulfillment by Amazon program &#8211; and therefore every Prime product &#8211; has a much better chance of achieving good visibility.  <\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-panel panel-default\">\n<div class=\"panel-heading\">\n<h4 class=\"panel-title toggle\"> <\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-panel panel-default\">\n<div class=\"panel-heading\">\n<h4 class=\"panel-title toggle\"> <\/h4>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1175000643\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1175000643\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-7ce6571 e-con-full e-flex e-con e-child\" data-id=\"7ce6571\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f5ddd9 elementor-widget elementor-widget-text-editor\" data-id=\"8f5ddd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"faq-1\">\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-23 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\">\n<div class=\"fusion-builder-row fusion-row\">\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-74 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\">\n<div class=\"accordian fusion-accordian\">\n<div id=\"accordion-138-1\" class=\"panel-group\">\n<div class=\"fusion-panel panel-default\">\n<div id=\"10f44f6d5c982a19f\" class=\"panel-collapse collapse in\">\n<div class=\"panel-body toggle-content fusion-clearfix\">\n<div id=\"faq-2\">\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-24 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\">\n<div class=\"fusion-builder-row fusion-row\">\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-75 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\">\n<div class=\"accordian fusion-accordian\">\n<div id=\"accordion-138-2\" class=\"panel-group\">\n<div class=\"fusion-panel panel-default\">\n<div id=\"98965822eac4f0433\" class=\"panel-collapse collapse in\">\n<div class=\"panel-body toggle-content fusion-clearfix\">\n<p>The <strong>BuyBox<\/strong> is the so-called &#8220;shopping cart field&#8221; <strong>on Amazon<\/strong>, i.e. the area in which the price, shipping conditions and, of course, the order button can be found. Ideally, a product is only offered by one Amazon seller, who therefore usually controls the BuyBox alone and does not have to compete with other retailers for this field. With resellers, however, the situation is different, as many different sellers offer exactly the same item on Amazon and are therefore listed in groups. However, only one seller can &#8220;win&#8221; the BuyBox and therefore collect the sales directly. If a buyer wants to explicitly select another seller, they first have to click on the seller via a list and add the item to the shopping cart from there. However, experience shows that hardly any buyers do this, so that logically only the retailer who wins the BuyBox and does not join the list of different sellers makes the most sales as a reseller.     <\/p>\n<p>The BuyBox on Amazon is often only won by the price. Here, the offer price and shipping costs count together and whoever offers the cheapest price is usually displayed directly in the BuyBox. What happens now is clear: the various reseller retailers get into an extreme price war on Amazon and constantly undercut each other in order to win the BuyBox. With such a downward spiral, the margins logically become smaller and smaller, so that for many sellers this type of distribution on Amazon is not worthwhile for them. In the event of a price tie (two sellers sell the same item at the same price), it is the individual seller&#8217;s performance that counts, which can also beat a low selling price in exceptional cases.    <\/p>\n<p>Our tip for a <strong>sustainable Amazon business<\/strong>: if you are thinking about this sales channel, you should ideally sell your own products as a manufacturer or with relabeling and your own brand. Resellers only have a chance on Amazon if they generally have very high margins and can therefore calmly face a price war. However, it is always easier if you sell unique products on Amazon and &#8220;only&#8221; have to endure competition in the search results list, as professional and targeted Amazon optimization can make a big difference here.  <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-912cd89 e-flex e-con-boxed e-con e-parent\" data-id=\"912cd89\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d444a39 e-flex e-con-boxed e-con e-child\" data-id=\"d444a39\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c40bb90 elementor-widget elementor-widget-heading\" data-id=\"c40bb90\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"optimierungstarten\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IMPROVE AMZON RANKINGS NOW!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d41e5f8 elementor-widget elementor-widget-text-editor\" data-id=\"d41e5f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wow! You&#8217;ve now read through a lot of information about Amazon optimization. What&#8217;s the next step? At ameo, we have a lot more in store to <strong>push<\/strong> your <strong>products up the rankings on Amazon<\/strong> and significantly increase your sales. We would be happy to discuss possible measures with you personally and without obligation. We look forward to getting to know you!     <\/p>\n<p>Through our customers, from different categories, in different seller models, we have been able to gather a lot of experience on over 10 Amazon marketplaces and thus offer a knowledge that you yourself would have to build up over years. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c3a9a5a e-flex e-con-boxed e-con e-child\" data-id=\"c3a9a5a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d6f325 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"3d6f325\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/ameo-agentur.de\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09f6e1e elementor-widget elementor-widget-button\" data-id=\"09f6e1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/ameo-agentur.de\/en\/services\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Service portfolio<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4ba6e6 elementor-widget elementor-widget-heading\" data-id=\"d4ba6e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WHICH SEARCH ENGINE IS BETTER?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a31cd6b e-flex e-con-boxed e-con e-parent\" data-id=\"a31cd6b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>AMAZON SEO \u2013 Product optimization explained holistically How professional amazon optimization works When you hear the word \u201csearch engine\u201d, most people automatically think of Google. And when you hear the word \u201cAmazon\u201d? Hardly anyone associates the e-commerce giant with one of the world&#8217;s most successful search engines. Nevertheless, wherever digital searches are made, they can [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":1891,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_jf_save_progress":"","footnotes":""},"class_list":["post-5498","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/pages\/5498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/comments?post=5498"}],"version-history":[{"count":1,"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/pages\/5498\/revisions"}],"predecessor-version":[{"id":5499,"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/pages\/5498\/revisions\/5499"}],"up":[{"embeddable":true,"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/pages\/1891"}],"wp:attachment":[{"href":"https:\/\/ameo-agentur.de\/en\/wp-json\/wp\/v2\/media?parent=5498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}